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A.f f Jeff’sf attitudef towardsf thef socialf responsibilityf couldf impactf Perry’sf
strategyf asf hef isf onlyf concernedf aboutf thef bottomf line.f Jefff isf notf suref iff
hef believesf inf thef corporatef socialf performancef (CSP)f wheref Perry’sf
Printingf directlyf effectsf thef environment.f Asf stated,f Perry’sf Printingf isf
alreadyf functioningf withf mostf off whatf Donovan’sf strategicf planf
addresses.f Jefff seemsf tof bef inf thef conventionalf levelf off moralf reasoningf
wheref thef individuals’f actionf isf comparedf withf expectationsf off societyf
(Saylor,f 2014).f Accordingf tof Saylorf (2014),f stagef three,f Jefff isf drivenf byf
thef conformityf tof actf onf thef goalsf off fulfillingf socialf rolef whichf hasf
Perry’sf Printingf tof bef environmentallyf friendly.f Jeff’sf couldf eventuallyf
affectf Perry’sf businessf strategyf andf bottomf linef iff hisf attitudef onf socialf
responsibilityf isf notf addressed.
B.f Perry’sf Printingf shouldf respondf strategicallyf tof Donovan’sf strategicf
plan.f Tof remainf relevantf withinf thef marketf Perryf wouldf needf tof planf andf
marketf strategically.f Perry’sf Printingf needsf tof improvef theirf corporatef
socialf performancef (CSP).f Theyf havef mostf functionsf inf placef thatf
Donovanf presentedf inf theirf strategicf plan.f Tof maintainf andf keepf
sustainabilityf af commitmentf tof thef environmentf mustf bef putf inf placef byf
Perry’sf Printingf (Saylor,f 2014).f Accordingf tof Saylorf (2014),f f thef
environmentalf strengthf isf determinedf byf Perry’sf engagementf inf recycling,f
pollutionf prevents,f alternatef energyf measures.f Byf respondingf tof
Donovan’sf strategicf planf Perryf willf bef reaffirmingf theirf commitmentf tof
CSPf alongf withf establishingf sustainability.
C.f f Sustainabilityf canf bef af processf off af businessf strategyf iff donef correctlyf
itf canf establishf thef foundationf off howf thef businessf planf tof movef forwardf
andf grow.f Af foundationf off sustainabilityf wouldf needf tof bef establishedf asf
anf objectivef orf goalf thatf isf incorporatedf inf thef businessf missionf andf
vision.f Thef frameworkf shouldf firstf setf thef tonef off howf thef businessf hasf
tof movef tof achievef sustainabilityf asf af strategy.f Accordingf tof Czinkotaf
(2013),f theref aref variousf waysf tof addressf sustainabilityf whilef meetingf
peoplef needsf forf productsf andf services.f Durablef overf disposablef whichf
usesf moref resourcesf andf fillsf landfillsf (Czinkota,f 2013).f Czinkotaf (2013)f
statesf renewablef versusf disappearingf resourcesf aref cost-effectivef
motivingf sustainability.f Resourcef sharing,f andf virtualf productsf andf
deliveryf methodsf aref allf waysf tof makef sustainabilityf partf off thef strategicf
plan.f Managersf willf needf tof understandf howf resourcesf createf newf riskf
butf alsof producef newf opportunitiesf (Czinkota,f 2013).
Michaelf CZinkota.f (Januaryf 13,f 2013).f
Globalf Consumerismf andf
Sustainability
.f Marketingf Management:f 4
th
f Edition.
http://michaelczinkota.com/2013/01/global-consumerism-and-
sustainability/
Saylorf Foundation.f (2014).f
Leadingf anf Ethicalf Organization:f Corporatef
Governance,f Corporatef Ethics,f andf Socialf Responsibility
.f Chapterf 10.f
Masteringf Strategicf Management.
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