Some of the things that are wrong with this strategy is that it's not unique
and it provides more goals than strategies. f Even though goals are great to
have Paul’s Discount Tires & Repairs need a better strategy that is unique
and stand out from others. f For example Michelin's strategy is “to use
technology and innovation to make its products and services stand out, so
that it can consolidate its leadership and meet its customers' needs as
effectively as possible.” While this is great Paul’s Discount Tires & Repairs
are providing the lowest prices and quality work to beat out their
competitors.
Since, this company has been hit hard during the pandemic and sells are
down. f Having lower prices than the competition with quality work will
help the company succeed.
The company will sustain with its strategy because it is providing for the
customers of a certain economic background. f
One thing that can help improve this strategy is to provide something for
free. f A lot of people have lost their jobs during this pandemic so it is hard
to be able to afford repairs. f If a membership is added it could help draw
more attention and gain customers. f It could be called an allegiance
membership. f In this membership the customers must use Paul’s Discount
Tires & Repairs for their car needs and they will get free yearly
inspections. f
About Michelin.
Tires. (n.d.). Retrieved March 19, 2022, from
https://www.michelin.in/auto/michelin-mobility-innovation- f f f f f f f f
challenge/about-michelin
YouTube. (2015).
YouTube
. Retrieved March 19, 2022, from
https://www.youtube.com/watch?v=TD7WSLeQtVw.
