Paul’s Discount Tires and Repairs Strategic Business Plan
To: Mr. Steve Wilford, Paul's Discount Tires & Repairs Senior Manager
From: Luis Rivera
Subject: Strategic Plan for the Next Ten Years
The details in this memo are in response to the proposed strategic
plan that Paul’s Discount Tires and Repairs have for the next ten
years.
A. I did not find anything wrong with the strategy. The strategy
embraces some of the most important business activities significant for
corporate growth. These include a commitment to the brand’s identity,
translation of the business strategy into operational activities, cost-
cutting techniques, and using core values to shape a strong company
culture for future progress.
B. There is a later connection between the company’s objectives and
its limitations. Hence, this gives a clear view of the current
performance of the company and its future target for growth. The
company has a well-established competitive advantage incorporated in
the strategic plan. Paul’s Discount Tires and Repairs uses discounts to
create a competitive strength against its rivals. The company also
offers low prices on repairs for vehicles and other machinery. Another
key competitive factor is the company’s quality of work which creates
consumer loyalty (Leinwand and Mainardi, 2016). Moreover, there is a
high level of consumer satisfaction which improves the company’s
image among its current and prospective clients. Paul’s Discount Tires
and Repairs Company has a well-established plan that will guide the
company’s operations for at least ten years. The rich cultural values
have facilitated the company’s survival from the dread of the
coronavirus pandemic. Lastly, the cost-cutting technique shows that the
company is committed to maximizing profits.
C. aa The company can sustain the low pricing strategy as a competitive
advantage like Amazon. The company needs to maintain high-quality
services for its clients. Strategies to generate and address customer
feedback like using social media platforms can help the company
increase consumer satisfaction (Analytics, 2015). Thus, this means that
pricing alone is not a strategy that can help the company to maintain
its position unless it pursues other consumer satisfying niches.
D. aa The strategy should integrate plans to increase the
competitiveness of the workforce. Such plans could be motivational
aspects and training. Salary increments, promotions, and job training to
increase productivity will help the company grow.
References
Leinwand, P., & Mainardi, C. R. (2016). A strategy that works: How
winning companies close the strategy-to-execution gap.
Harvard
Business Review Press.
https://www.strategy-
business.com/feature/Creating-a-Strategy-That-Works
Analytics, K. (2015). What is Strategy? Michael Porter explains common
Misunderstandings.
YouTube
https://www.youtube.com/watch?v=3Hd88eBgkw0
