To: Jeff Perry, CEO of Perry's Printing
From: Reyan Edeza
Date: 29 April 2022
Subject: PERRY'S PRINTING – "THE QUESTION OF SUSTAINABILITY
Mr. Perry, below are the answers to your four questions regarding your
plan.
A. How could Jeff's attitude toward social responsibility impact Perry's
strategy? Justify your rationale with support from course materials.
One of the most well-known and effective brand awareness strategies is
becoming green. Although the strategy is suitable in the instance above
since the CEO is focused on the bottom line, there are occasions when the
business must make decisions based on the big picture. Becoming green
and conserving the environment helps you win respect from customers and
business partners alike. Consider how a company's brand reputation is
changing in the marketplace. Being green is one of the most well-known
and effective brand recognition methods. For example, Amazon integrates
incoming materials into its packaging, but Apple pays partners who engage
in an iPhone recycling program (External Environmental Assessment, n.d.).
Several electricity providers are also promoting e-bills to cut down on
paper usage. The strategy is appropriate since the CEO is focused on the
bottom line, but there are times when the business must make decisions
based on the larger picture (Mastering Strategic Management, 2014). The
notion of being green and saving the environment aids in gaining respect
from customers and business partners alike.
B. Should Perry's Printing respond to this new strategic plan published by
their competitor? Why or why not? Justify your opinion with support
from course materials. d
Perry's Printing may run a public relations campaign portraying itself as a
70-year-old company already saving money. If Donovan does not
vigorously boost its marketing, Perry printing will begin to acquire market
share. For market penetration and outstanding brand memory, it's vital to
stand out from the competition. Nike, Apple, IBM, and Amazon have
excellent marketing tactics that have resulted in high recall value for their
brands. If Donovan does not aggressively promote their marketing, Perry
printing will begin to take market share. For market penetration and high-
quality brand memory, it's critical to stand out from the competition.
C. Porter identified one of the most commonly accepted definitions of
strategy as "choosing a unique and valuable position, d rooted in systems
of activities that are difficult to match." In other words, differentiation is
the key to strategy. If all competitors are choosing sustainability as part
of their processes, can sustainability really be a strategy? Support your
opinion with course materials.
Although sustainability should be an element of the plan, it should not be
the primary driver of increased customer awareness. The core product
should be easy to use, inexpensive, and cheap. The product should be at
the center of the plan, with environmental awareness playing a supporting
role. The actual product should be simple, low-cost, and low-cost to price
(McKinsey & Co., 2019). The product should be the focal point of the
strategy, with environmental awareness playing a supporting role.
References
Mastering Strategic Management (2014) Washington, DC: The Saylor
Foundation. Chapter 10: Leading an Ethical Organization: Corporate
Governance, Corporate Ethics, and Social Responsibility. Retrieved from
https://leocontent.umgc.edu/content/dam/equella-
content/bmgt495/Chapter10_Leadin g_EthicalOrganization.pdf
McKinsey & Company. (2019, May 11). Creating value through sustainable
design. McKinsey &Company. Retrieved from
https://www.mckinsey.com/businessfunctions/sustainability/our-
insights/creating-value-through-sustainable-design.
