A. Jeff’s attitude towards the social responsibility could impact Perry’s
strategy as he is only concerned about the bottom line. Jeff is not sure if
he believes in the corporate social performance (CSP) where Perry’s
Printing directly effects the environment. As stated, Perry’s Printing is
already functioning with most of what Donovan’s strategic plan
addresses. Jeff seems to be in the conventional level of moral reasoning
where the individuals’ action is compared with expectations of society
(Saylor, 2014). According to Saylor (2014), stage three, Jeff is driven by
the conformity to act on the goals of fulfilling social role which has
Perry’s Printing to be environmentally friendly. Jeff’s could eventually
affect Perry’s business strategy and bottom line if his attitude on social
responsibility is not addressed.
B. Perry’s Printing should respond strategically to Donovan’s strategic
plan. To remain relevant within the market Perry would need to plan and
market strategically. Perry’s Printing needs to improve their corporate
social performance (CSP). They have most functions in place that
Donovan presented in their strategic plan. To maintain and keep
sustainability a commitment to the environment must be put in place by
Perry’s Printing (Saylor, 2014). According to Saylor (2014), the
environmental strength is determined by Perry’s engagement in recycling,
pollution prevents, alternate energy measures. By responding to
Donovan’s strategic plan Perry will be reaffirming their commitment to
CSP along with establishing sustainability.
C. Sustainability can be a process of a business strategy if done correctly
it can establish the foundation of how the business plan to move forward
and grow. A foundation of sustainability would need to be established as
an objective or goal that is incorporated in the business mission and
vision. The framework should first set the tone of how the business has
to move to achieve sustainability as a strategy. According to Czinkota
(2013), there are various ways to address sustainability while meeting
people needs for products and services. Durable over disposable which
uses more resources and fills landfills (Czinkota, 2013). Czinkota (2013)
states renewable versus disappearing resources are cost-effective
motiving sustainability. Resource sharing, and virtual products and
delivery methods are all ways to make sustainability part of the strategic
plan. Managers will need to understand how resources create new risk
but also produce new opportunities (Czinkota, 2013).
Michael CZinkota. (January 13, 2013).
Global Consumerism and
Sustainability
. Marketing Management: 4th Edition.
http://michaelczinkota.com/2013/01/global-consumerism-and-
sustainability/
Saylor Foundation. (2014).
Leading an Ethical Organization: Corporate
Governance, Corporate Ethics, and Social Responsibility
. Chapter 10.
Mastering Strategic Management.
