Southern New Hampshire University
Applied Marketing Strategies
Not Your Grandparents' Distribution Channel
MKT 205
●In your initial post, identify a product or service that both you and your
parents or grandparents have purchased, but through different distribution
channels. Name and describe the distribution channel your parents or
grandparents used to purchase the product or service. Then, name and
describe the distribution channel that you prefer to purchase that same
product or service, and explain why.
●In your replies to at least two peers, discuss the demographic and
psychographic characteristics that would align with the distribution channels
they described.
