Running Head: BUY RESEARCH 1
MBA 699
Milestone Three
Southern New Hampshire University
March 5, 2023
Werlaine Badio
Running Head: BUY RESEARCH 2
Alternative Buyer Research Report
Introduction
There are many things that need to be done during a purchase for it to go smoothly. For
example, you need to know the background of the firm you are considering buying the
organization from. Significant elements to examine include the present economic position,
product sector, and impact on the industry. Johnson & Johnson is in the driver's seat for this
purchase, so it is essential to examine these factors.
Current Market
Johnson & Johnson serves a large population with the wide variety of goods they
provide. Three distinct categories define their offerings. Healthcare goods for the general public,
medical technology, and pharmaceuticals all fall under this category. Self-care, facial health and
attractiveness, and essential health are all subsets of the consumer health industry. Normal
consumers are the intended target audience for each of these products. Johnson and Johnson is
known for its body wash and shampoo combinations, baby wipes, saline sprays and tissues, and
pain relievers; and these are just to name a few. Orthopedics, surgical treatments, and eyesight
are just some specializations within the MedTech product field. Materials range from both
medical and non-medical equipment and various pharmaceuticals. Hospitals, doctors offices, and
other medical organization purchase these products as a way to treat or serve their clientele.
