Ashley Allen
MBA 699
Strategic Opportunity Management
SNHU
Overview
Organizational change management encompasses a variety of significant factors. Like
taking into account how various options could affect the long-term effects of the change itself.
The majority of firms will employ case studies to consider the likely results. This is regarded as a
simulation of the results that will address actual business problems while offering essential data
that organizations may utilize to draw their own conclusions. Utilizing case studies can
significantly aid us in navigating the change management process that our life sciences firm is
now going under.
Case Study Analysis
A merger between American Automotive, Inc. and Barcelona Brand Auto, Inc. is
described in the case study article Bumpy Road Ahead: The Automotive Interiors Merger that
Wasn't. Luis Barros founded The Barcelona Brand, Inc. (BBA) in 1995. The first integrated cup
holder for autos was the reason BBA was founded. Mercedes and Jaguar were among their early
target customers, and they also ended up being their first two investors. BBA started to expand
rapidly between 1995 and 2005. The business saw double-digit growth while bringing on the
best engineers and designers. Barros sought to grow the business in 2006, but he was adamant
about maintaining oversight of all activities. In the end, he was seeking someone to finance the
growth according to his preferences, objectives, and vision (Sousa & Comiteau, 2015).
In 1955, Alan A. Smith established The American Automotive Inc. in Michigan. Smiths
was manufacturing interior components such as seats, instrument panels and cockpits, lighting,
floor consoles, and overhead components, occupying the fourth place in the industry. Smiths
