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ALTERNATIVE BUYERS/COMPETITORS REPORT
Potential Alternative Buyers/Competitor Report
Southern New Hampshire University
MBA-699 Strategic Opportunity Management
ALTERNATIVE BUYERS/COMPETITORS REPORT
North American Industry Classification System (NAICS) code
The NAICS code identified from the NAICS website for our life science company
producing cancer treatment drugs is NAICS code 54171, the official NAICS title is
Research and Development in the Physical, Engineering, and Life Sciences (except
Nanotechnology and Biotechnology). This business spans across organizations and
corporations who specialize in research and development (R&D), specifically in the
fields of physical, engineering and life sciences.
“North American Industry Classification System (NAICS) codes are numerical
classification systems created by the US government. These classification systems are
used to club similar companies into industries for the purposes of collecting, analyzing,
and publishing statistical data” (Numan, 2022, para.1). The NAICS code can be used to
identify potential buyers in the segment by using “the first two digits of a NAICS code
as an industry title. This number can help find similar lines of businesses and identify
potential buyers” (Numan, 2022. para.3).
Top Competitors
Research was conducted using IBISWorld to establish three corporations in the life
science industry with the same NAICS code and determine three standards that were
useful in determining these companies.
AbbVie
Eli Lilly And Company.
Bristol Myers Squibb
These three organizations were elected as they are considered our primary competitors
and are incredibly successful in the pharmaceutical life science industry and obtain the
ALTERNATIVE BUYERS/COMPETITORS REPORT
same NAICS code of 54171 in the United States. These organizations are the most
successful in the region and have recently acquired several similar companies. While we
identified other companies, such as Pfizer, as primary competitors, we neglected to
employ them as they ranked lowest on our list of rivals.
Company Information
AbbVie Inc (AbbVie) specialties in biopharmaceuticals, discovering, evolving and
producing commercialized drugs to aid acute illnesses and diseases. AbbVie has been
well known for their impact on cancer, Crohn’s and Parkinson’s disease based on their
strategic vision of “create an innovation driven – patient focused specialty
biopharmaceutical company capable of achieving sustainable of achieving top-tier
performance through outstanding execution and a consistent stream of innovative new
medicines” (N.A, Strategy, 2024. Para,1). The headquarters is located at 1 N. Waukegan
Road North Chicago, IL 60064 with primary services including therapeutic areas such as
metabolic diseases, viral diseases, cystic fibrosis, various forms of cancers and
autoimmune diseases. According to Mergent ONLINE, primary products offered by
AbbVie include oncology products like Imbruvica, aesthetics products such as Botox
Cosmetic, neuroscience products like Vraylar, eyecare products such as
Lumigan/Ganfort, women’s health care products Orillssa/Oriahnn and various products
including Creon and Synthroid. At the end of Q2 2024 AbbVie reported a market share
of 12.23%. “AbbVie is also looking at inorganic growth. After its acquisition of Allergan in
2020, it acquired ImmunoGen for $10.1 billion this year, giving it rights to Elahere — an ovarian
cancer treatment – with estimated peak sales of over $2 billion” (Prosinski, 2024. para,7). The
compound annual growth rate (CAGR) of AbbVie over the last 5 years is 10.6%. “AbbVieGhas
ALTERNATIVE BUYERS/COMPETITORS REPORT
completedG14GacquisitionsGwith an average acquisition amount of $9.85B. Its most active year
was 2023, with 4 acquisitions, and it has averaged nearly 3 acquisitions annually over the past
three years, including 2 in 2024 so far” (Shaba, 2024.para,1).
Eli Lilly And Company “is known to be a leading distributor & manufacturer of
therapies in pharmacy specifically in cardiovascular disease, cancer, central nervous
system, infectious diseases and endocrine system disorders. One of the most famous
drugs the company produce was Prozac, an antidepressant drug. Other successful drugs
that contribute to company’s major revenue included Evista, Humalog, Darvocet,
Gemzar and Zyprexa” (Burner, 2021. para,8). The strategic vision of the organization is
established on uniting caring and discovery to invent medications to improve the quality
of life for individuals. Products from Eli Lilly And Company includes, Adcirca, Alimta,
Cialis, Cymbalta, Forsteo, Prozac, Humalog to name a few. The company website states
that in 2023 they spent $9,313.4 million in research and development with clinical
research conducted in over 55 countries. The company is based in Indianapolis, IN and
holds an overall market share of 9.65% in Q2 of 2024. Finance charts indicate that the
CAGR is 104.28% with a 3-year growth rate of 52.69% and 53.14% at 5 years. In 2023,
the company completed a total of 6 acquisitions and has regularly acquired three
companies throughout the past 3 years.
The third company that was determined as a potential candidate to acquire our
organization is Bristol-Myers Squibb. Bristol-Myers Squibb has headquarters based in
New York, NY and Princeton, NJ and a strategic vision “to be the world’s leading
ALTERNATIVE BUYERS/COMPETITORS REPORT
biopharma company that transforms patents’ lives through science” (Bms, Inc.2024).
Bristol Myers Squibb has prioritized a service of in-depth cancer research through an
understanding of disease biology and using immunonocology, cell therapy and protein
degradation to innovate new cancer treatments.
ALTERNATIVE BUYERS/COMPETITORS REPORT
References
Burner, R. (2021, September 1). Eli Lilly and company Harvard Case Solution &
Analysis. TheCaseSolutions.com. https://www.thecasesolutions.com/eli-lilly-and-
company18854#:~:text=Elli%20Lilly%20is%20known%20to,that%20was%20an
%20antidepressant%20drug.
Hopkins, J. (2024, July 25). New Drug Sales Lift Abbvie Stock. Wall Street Journal .
https://www.wsj.com/livecoverage/stock-market-today-earnings-dow-sp500-nasdaq-live-
07-25-2024/card/new-drug-sales-lift-abbvie-shares-mxQInwRLVczjJ6Q6P3Gn?
mod=lctimeline_finance
Kaplan, R. (2021, October 23). The Mayo Clinic Model for Running a Value-Improvement
Program. The mayo clinic model for running a value-improvement program - news - harvard
business school. https://www.hbs.edu/news/Pages/item.aspx?num=9786
Numan, A. (2022, April 18). SIC/NAICS codes - how they can help in prospecting. 6sense.
https://6sense.com/blog/sic-naics-codes/
Prosinski, D. (2024, August 21). Is Merck stock a better pick over abbvie?. Forbes.
https://www.forbes.com/sites/greatspeculations/2024/08/21/is-merck-stock-a-better-pick-
over-abbvie/
Shaba, E. (2024, July 22). AbbVie - 13 acquisitions - tracxn. Tracxn.
https://tracxn.com/d/acquisitions/acquisitions-by-abbvie/__4J0KPeVbTkSd9-
zx4EfwMa2R0e7xS532MqJHxYU7Bxk
Southwick, R. (2023, November 29). Looking at Mayo Clinic’s $5B plan to transform its main
campus. OncLive. https://www.chiefhealthcareexecutive.com/view/looking-at-mayo-clinic-s-5b-
plan-to-transform-its-main-campus
N.A. (2024)Strategy - our company | AbbVie. AbbVie.
https://www.abbvie.pr/our-company/strategy.html
ALTERNATIVE BUYERS/COMPETITORS REPORT
Wolff, T. (2023, November 30). Fortunes can be made with Bristol-Myers Squibb. Forbes.
https://www.forbes.com/sites/gurufocus/2023/11/29/fortunes-can-be-made-with-bristol-myers-
squibb/
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