9-1 Final Project Part Two: Change Management Plan
Ariel Dorsey
Southern New Hampshire University
MBA 687: Leading Organizational Change
Dr. Ricotta, Tony
A significant component of the change management kit being created is the outline of
individual and organizational activities that require change implementation. Through the change
management plan, there will be an identification of stakeholders of significance, an outline of
strategic goals, and recommended steps and strategies to implement the organizational changes
effectively. The pre-implementation and implementation phases of the change management plan
ensure relevant organizational data is considered.
Stakeholders’ perception of the changing context is an institutional factor that has a major
impact on the change implementation and communication. Implementors’ and other
stakeholders’ perceptions of the change drive the choices of communication strategies and
approaches. Stakeholders have prized values and to some extent, implementers may recognize
and consider these values before introducing the change (Lewis, 2021). Employees, customers,
suppliers, governments, and competitors are obvious types of stakeholders who demand things
from organizations; depend on or are affected by organizational operations; and often provide
comments on what organizations do (Lewis, 2021). Two key stakeholders or sponsor roles for
the change process from the Singapore headquarters and the U.S. branch have been identified as
the board of directors and senior leaders in the Leaders’ Self-Evaluations document for
additional context. According to the Leaders’ Self-Evaluations, most of the Vice President (VP)
and the Sales Manager are stakeholders that fall into the category of multiple stakeholder
identities. The sales manager mentions the strong desire to improve cross-functional practices in
the organization to prevent frustration or failure due to cultural misunderstandings. There is also
a display of comfort with change from the sales manager, insinuating the ability to lead others
through the change process. The VP possesses abilities that will be detrimental to the change
initiative, focus on the mission, and strong leadership skills as a product of years of experience.
Due to proficiency with the board of directors, the VP will aid in procuring buy-in from senior
management.
The significance of each stakeholder’s role in gaining buy-in, acceptance, and support for
change across departments has a major influence on the stakes that are negotiated and the
potential for stakeholders’ interactions. Stakeholders' values will often be invoked in the
discussion and analyses of the appropriateness of any given change (Lewis, 2021). The
stakeholders’ buy-in has the potential to improve the success of the change and the overall
organizational success rate. The employees are internal stakeholders that may participate in the
buy-in if they have plans for long-term employment and collaborations. The acceptance process
will begin to become more effective as the buy-ins increasingly become unforced. Stakeholders’
ability to understand their needs will help them develop a better sense of what is important for
the change implementation process. They provide internal feedback and support for immediate
changes during the transitional phase. Each stakeholder improves the change initiatives’
likelihood of success (for example, by acting as an opinion leader, connector, counselor, and
journalist) by increasing awareness of the need for change and ensuring the quality assurance of
the change. All of these are implementers' and other stakeholders' perceptions of the changing
context that will drive their choices of communication strategies and approaches. These
communication strategies and approaches improve understanding and increase the probability of
the success of the change initiative.
Strategic goals that align with the change management plan are all listed in the Vision,
Mission, and Strategic Goals document in the strategic goals sections (growth, talent and
learning, customers, and marketing). Lewin’s change management plan includes the balance of
driving and restraining forces to manage organizational changes. The desire for change has been
defined by all levels of the organization and the strategic planning process is completed. The
change leaders must now create preparedness and a sense of urgency. The multiple subtasks the
organization must complete are employee engagement surveys for analysis of business processes
(complete), change vision and strategy (complete), transparent communication, and addressing
employees’ current questions or concerns. This could be an accomplishment for the beginning
stage of Lewin’s change management plan, unfreeze (preparing for the desired change), as pre-
implementation. There is an alignment between the change management plan and the strategic
goals of the organization (Singaporean headquarters and U.S. branch). Emerging trends that
could influence employees of the U.S. branch are likely not to affect the overall organizational
structure of the change initiative. Some examples of these trends include cross-cultural
considerations, the lack of diversity among the personnel, and the inability of management to
maintain the organizational vision and mission. These trends have dampened morale in
organizations and led to an increase in turnover rates.
. In Lewin’s change management model, there are only three stages of change: preparing
for the desired change (Unfreeze), implementing the desired change (Change), and solidifying
the desired change (Refreeze). During the Unfreeze stage, preparation for the desired change, the
vital role of change communication is effectively applied to perception management to prepare
the organizational stakeholders and leadership for the change. The designated change leaders
create the preparedness and sense of urgency. This stage covers multiple subtasks the
organization must complete including employee engagement surveys for analysis of business
processes, change vision and strategy, transparent communication, and addressing employees’
current questions or concerns. In the Change stage, implementing the desired change, the
employee feedback and reports from stage one is incorporated into the change to increase the
probability of a smooth transition. The actionable subtasks for stage two are as follows:
organizing change management workshops and webinars, creating change management exercises
for the personnel, encouraging employees to deal with the change effectively, and being
initiative-taking by the short-term rewards system. The Refreeze stage, solidifying the desired
change, is the final of the never-ending cycle of Lewin’s change management model. In this
stage, the organization, and employees transition into stabilization of the vision and acceptance
of the change initiatives. The change initiatives are implanted into the organizational culture if
the change leaders reinforce the change implementation consistently in this stage. The subtasks
are recognizing the employees who adapted more quickly than others to encourage change
competition, offering continuous training and support, and collecting analysis regularly.
Some benefits of a change management system in general are the guidance in
making informed decisions, understanding the impact of change, aligning resources to support
the change, and reducing the time it takes to make the change. Each of the change management
models that have been described as having exclusive benefits. Lewin’s change management
model focuses on uncertainty and resistance to change that can be experienced at all staff levels
within the organization. The benefits of this model also include easy implementation, gradual
approaches, and encourages lasting change.
The recommended appropriate change management model for the U.S. branch is
Lewin’s change management model. This is the recommendation of the change initiative, and it
will help the organization implement the change effectively. Problem areas related to change
indicated in the Employee Engagement Surveys and Leaders’ Self-Evaluations are as follows:
1. The U.S. brand lacks transparency in its communications with its leadership and
employees.
2. The leadership of the U.S. branch lacks the proper level of visioning and cross-
cultural awareness skills to successfully lead change initiatives.
3. All leaders admitted to needing a substantial amount of guidance in change
management skills.
The selected change management model, Lewin’s, resolves these problem areas by
applying focus on uncertainty and resistance to change that can be experienced at all staff levels
within the organization. The benefits of this model (easy implementation, gradual approaches,
and encourages lasting change) should make the process less complicated than the other models.
Due to the complexity of the comparing models, Lewin’s model has become more flexible for
organizations. The model is based on behavioral psychology and is used to identify potential
longitudinal change to humanize. The concept is clear and precise in terms of what the
organization is accustomed to. Other features of the selected change management model that
make it appropriate for the U.S. branch are the benefits of molding behavior to an equilibrium
and the ability to control how often the model will be updated or implemented.
Improvements to organizational systems can ensure successful and sustained behavioral
change by reducing stress and validating the positive impact that change can bring to a
multicultural workforce. The Exit Interviews identify the areas of change, mapping the path of
development for the change management model. According to the Exit Interviews, the majority
of the respondents were not satisfied with their relationship with management and admitted that
the lack of career opportunities is the reason they voluntarily terminated their employment. The
qualitative feedback found a correlation between the lack of leadership skills and the lack of
improvement after feedback. Improving the areas of the specification can sustain behavioral
changes and improve cognitive functioning in the organization. The processes, procedures, or
policies that need improvement are the key factors for success in the change implementation:
communication (information and transparency), management practices (change management
skills and cross-cultural awareness), and projection of visioning (knowledge and strategic
thinking). These improvements impact the behavioral change of employees at the U.S. branch,
which triangulates with the goal of a successful transition of a change management
implementation.
The recommendation of two enhancement strategies for team collaboration is to provide
an opportunity for both trust and work relationships. Collaboration is a critical competency for
achieving and sustaining high performance (Kouzes, 2021). The strategies for enhancing team
collaboration are more frequent cross-departmental communication and increased engagement
between senior leadership, middle managers, and team members. As organizations become
increasingly diverse and globally dispersed, collaborative skills are essential to navigating the
conflicting interests and natural tensions that arise (Kouzes, 2021). The reason for the lack of
collaboration between team members across both locations of the organization is primarily due
to interference from Singapore’s internal team management. This is also becoming apparent as
the U.S. branch is in the process of collectively analyzing the change. Neither of the branches
promotes team collaboration without management approval, but management is not efficient
enough with its decision-making process to ensure the best possible results for each department
to succeed in its overall performance. All employees must participate in the process and have
their full confidence independently in the management and personal development relationship
with the organizational change. An individual performer, normally a non-participant in non-
mandatory collaboration, becoming a team player to improve team collaboration is a strategic
waypoint to help lure the other team members to participate more in team collaborations.
Leadership behavior is also important to enhance team collaboration. Leadership behavior must
change to build trust and confidence among the team members in their roles in the organization.
The leaders must work together to create trustworthiness by providing the necessary tools and
resources to improve the environment, processes, procedures, or policies. The leaders must be
prepared to act steps to address the challenges facing the team members and collaboration.
Based on the evaluation of the challenges that the U.S. branch is currently facing,
Lewin’s change management model would also be applicable. This model would be used to
accomplish all the strategic goals listed in the Vision, Mission, and Strategic Goals document.
The steps needed to implement the change management model at the U.S. branch are aligned
with the existing system for managing risk. The evaluations and assessments collectively
represent the initial analysis of the current conditions of the organization and initiate the first
stage of the change management model. Mitigating and removing any roadblocks in the change
management process will require more strategic planning to address. Preferred solutions will be
included in the change management plan for future reference. Immediate changes to the plan will
be discussed by human resources with stakeholders, including the internal active leadership and
team members. To deal with the impact of planned and/or unplanned changes and any
contingencies or complications, the designated change leaders and active stakeholders must
effectively maintain their roles to ensure that the organization has adequate support to make the
change successfully sustainable through each milestone. The milestones that need to be
accomplished for change implementation to succeed:
1. Employee engagement surveys for analysis of business processes, change vision and
strategy, transparent communication, and addressing employees’ current questions or
concerns
2. Organizing change management workshops and webinars, creating change management
exercises for the personnel, encouraging employees to deal with the change effectively,
and initiative-taking by the short-term rewards system
3. Recognizing the employees who adapted more quickly than others to encourage change
competition, offering continuous training and support, and collecting analysis regularly
Measurement of the success of your change management plan may be determined by the
results of the evaluations, analyses, and assessments performed by human resources to
facilitate improvement every recycles in the change management model. Obvious results of
success will include the increase in efficiency of the management team and senior leadership,
a decrease in turnover rate, an increase in career opportunities and satisfaction in the staff,
and improved productivity presented by the return on investment (ROI) from the change.
These factors can be considered to improve performance and maintain the climate of trust.
Overall, the metrics used to assess the impact of the change may also be used to measure the
success of the change.
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