Week 4 Discussion Post 7 Document

TV and radio as my traditional marketing methods out of the options. TV and Radio are the most

effective way to reach this audience for baby boomers. I believe this because lots of people in this

generation are in blue-collar jobs, which means listening to the radio while on the way to work or

relaxing and watching tv after work. Local radio stations in the Philadelphia / SJ area advertise local

businesses and many mainstream ones.

For millennials, I think TV is a great way to reach them to market products. Everyone is watching TV

at some point in the day so this is the best way besides social media to get the word around. Gen X

also watch TV but I think things like radio will be far less appealing to them. most of the time while

they are driving they are listening to streamed music so that may be a hard sell. Gen's Y and Z also

annoyed because I know the derivative of where it's coming from. But for others, they may think that

it's a good thing or may be happy that an ad for something they like is right in front of them again.

For companies, consumer data analytics is an amazing tool that tells them what they need to know.

Knowing about your customer can allow you to beat them to the next corner because you are aware of

their spending habits. For SEO purposes you want to find a way to reach as many people as possible.

Being top of all major SEO searches is a goal for companies so they can produce more and more

traffic. Also, tapping into the right keywording can make your company more discoverable as well if

people don't search you by name.

The two forms of traditional marketing channels that I chose is TV and Radio. Growing up most home

have either or in their homes. Television was something that brought every family together to watch

television show. c Radio was the outlet for many to listen and get information from while on their way

to work, school or just at home. These channel were an effective ways for many to know what's going

on out in the world. marketing and advertising were done using these outlets in the different

generations. In the next paragraphs, I’ll be discussing how these channels were effective on the

targeted audiences.

marketing and advertisement there is at the time.

Generation X were born from 1965-1980 they follow suit as well, with this group, Television was

mainly what would be an appealing channel to reach them with TV shows like Brady Bunch, Partridge

family, leave it Beaver and All of my family. I would say in the era Radio was also a great way to

effectively reach out to this audience with effective marketing and advertising.

Millennials also called (Generation Y) were born from 1981-1996, TV is their main interest and shows

watched in this era are Seinfeld, Family Guy, Law and Order, X-files just to mention a few were the

great shows that most homes would always watch and don’t not miss. The millennials are Tech savvy

and play a major role in how Tv shows are being watched these days with live streaming of shows and

network there’s more they do now to get information out to the world and in this era marketing and

advertising is done in a more technology way than what most of the prior generation are used to doing

tech gadgets for information and to be informed. So, for any marketing or advertising to these

audience technology gadgets would be the most effective channel to get their attention.

Describe one creative or innovative form of traditional marketing you have come across personally.

One creative form of traditional marketing that got my attention was when I received a direct mail

advertisement. The advertising mail was enclosed with a card holder in the mail. This did not

personally influence my purchasing decision or engaged with the company’s marketing, but the

creation was great, and the brand awareness was received and appreciated now.

engines. So how do we apply this to the marketing of our park reopening. We will optimize our

website configuration for content relevancy easier, accessibility of our website content by customers.

We will also make sure we have precise and accurate method to received feedbacks from our

them in for reopening. Simplicity and direct information would be crucial and so we will optimize the

information being released on the website to the public thereof.

trust and patronage. A poll will be available to received customer feedback of questions and answers

Customer survey will be available for instant feedback while park reopens, questions that will help

Being raised by a baby boomer, that was raised by parents that grew up during the depression, we had

important news updates. We had limited TV growing up since where I grew up, we were unable to

have cable until 1991; we had antenna, but the reception wasn't great or dependable. As a member of

the Gen X, I still rely heavily on radio, but with the decline of print, I now rely more on TV for my

source of marketing media. For this discussion I will be focusing on TV and Radio.

What is the appeal of each of your chosen channels to these target audiences?

Baby Boomers - born years of 1946-1964 radio was more affordable than a TV at this time and were

in the majority of homes due to the affordability. Today Boomers are more than likely retired or caring

for parents and the use of radio is easier for them as they can listen on the go to news (Creating

Results, 2010), and other forms of advertising or enjoy a pod cast.

Millennials - born years of 1981-1995 they are more likely to use the internet for the "printed" media

needs. They also have more interaction with tablets, cell phones, social media (Zoellers, 2022). This is

Based on your selection, describe one creative or innovative form of traditional marketing you have

come across personally.

How did this creative or innovative approach influence your purchasing decision?

I appreciate marketing that I generally see on TV, so mainly commercials, but they need to have a

point. At the end of an ad if I have to ask myself what that was for, then clearly, I am not their target

market and I didn't understand their campaign. The most recent ad that stands out was for toilet paper,

and honestly I can't remember the brand, I think it was one of the top, either Quilted Northern or Angel

Soft that basically asked if your current TP makes you feel like you used a porcupine, which then

brought back memories of my grandma, because she used the cheapest, roughest TP you could buy. I

literally laughed out load and called my dad, because that was one thing that growing up, he actually

spent money on.

Share two "top" ideas to be considered for marketing the brand connected to Milestone Two in

A few ideas for marketing the amusement park that I think could have an impact are promotional

Include one idea each for the following areas: consumer research and SEO.

Consumer research and our main target being families with kids ages (ages 6-18) I would aim at

targeting social media such as Facebook, Instagram, TikTok that all of that age group in currently

using daily. That way when an ad, or promotional program comes up they can enter easily or share

of marketing channels can appeal to everyone from Baby Boomers down to Generation Z, with some

variations on types of outdoor advertising. Baby Boomers are accustomed and more trusting of

billboards, which became more popular in the last four decades, and reaching them with familiarity is

key (bMedia Group, 2019). Generation X are “used to technology, but not technology natives” and are

quite receptive to various forms of outdoor advertising (Kelley, 2016). Both Millennials and

Generation Z have short attention spans and would benefit from outdoor digital advertising, such as

digital billboards. Digital billboards display videos and animations, and are more eye-catching

(Nguyen, 2021). Outdoor advertising is an experience and a breath of fresh air from the relentlessness

of online advertising.

TV Marketing

Despite the impact of streaming services, a Nielsen report stated that “streaming makes up only 26%

of all time spent on TV” and network and cable TV are still holding strong (Bursztynsky, 2021). This

Always: Like a Girl Campaign

A marketing campaign with staying power that I experienced was the Always, Act Like a Girl

campaign. Always created a short video where young adults were asked to do different things “like a

to sexist ideologies. The emotional impact that this message had generated a feeling of trust in

Always, and of being seen, and heavily influenced my decision to purchase from the brand.

focus group would be an excellent way to create a dialogue and ask open ended questions. We can

promote free annual passes in exchange for participation in the focus group on our social media and

website. Once we have a firm understanding of our primary and secondary audience, particularly what

they are searching for, we can formulate our SEO strategy. This will also illustrate our content gap,

which is the difference between what our customers are searching for, and what they find online (SEO

for Growth, 2017). This will give us inspiration for compelling content, which should center around

safety and excitement. Key considerations for our SEO strategy would be ensuring that we are on the

first page of Google for a number of keyword searches, and that we have a variety of content to suit

our primary and secondary audience. It will not matter if we have key words such as theme park or

amusement park that will lead them to our site if we do not give them a reason to stay.

bMedia Group. (2019, September 8). History of Billboard Advertising | Evolution of Outdoor Media.

Bursztynsky, J. (2021, June 17). About one-quarter of U.S. TV time is spent watching streaming

services, says Nielsen. CNBC. Retrieved April 13, 2022, from