Select two forms traditional marketing channels from the of
following: TV, radio, print, and outdoor.
o What the appeal each your chosen channels is of of to
these target audiences?
Baby Boomers – Thisgeneration includes individuals born between
the years 1946 and This age group shows interest the digital 1964. in
world but within evolution societal norms, the of it has become
evident that their reliance digital utility never necessary. With on is
the influence their younger counterparts, the social media of tools
that theyfeel more inclined use are Facebook and Twitter. to be to
However, before digital era, the marketing channels that catered the
to this grope the most were Radio and print. Radio because this was
the popular wave, especially for those that could afford not a
television at the time, and print because this generation was well
known for keeping with the times through reading the daily up paper.
Generation Y/Millennials – This generation includes individuals born
between 1980 and 1999 (However, there are different opinions on
the true cut-off year for this group). This group has grown with the
digital era and basically raised off the internet. This group values was
social media vital communication tool and their lives revolve as a
around their smart devices. smart devices were evolving, As
television has always been around for them entertainment and as an
informative source. Secondary the television, radiowas also to an
important factor as millennials kept with pop up culture.
Generation X – This generation is a group of individuals born
between 1965 and This generation came right after the baby 1979.
boomers therefore they werepassed down some the traits their of of
older counterparts including the interest radio and print. However, in
th toey were introduced not the digital area as quickly as millennials
were. Gen had freedom that allowed them have choice Xs a to a in
wanting dabble technology grew but still had priority to in as it the of
