I took many things away from this class but three of the most
important were:
• Importance of Brand Equity
• SMART goal setting
• Internal & External Factors
All three listed resonated with me in a few different ways. Brand
Equity is how the consumer receives your brand so it's essential to
invest in it heavily and maintain a positive image even when things
are not so good. We took a bad situation and had to re-spin it into a
good one to improve upon brand equity. SMART goals help with
everything involved in a business so they stood out to me. They allow
you to set very relevant and specific goals that will help you get
further along in the right direction. Last, we looked into internal and
external environmental factors. These are the factors that determine
how you operate in every which way. It's key to maintain a good grip
on the internal business environment as well as the outside.
A good leader to me has the ability to communicate with their
employees. Most of the time you see people leading with an iron fist
and not really appealing to the very people that help them succeed.
Communication is key so that employees are heard and valued
properly. This behavior will empower your employees and you will
get much better work from them thus leading to many other positive
outcomes rather than not. I want my personal brand to be one that is
diverse and adaptable. I like the thought of getting into different
businesses so this image would fit me very well. Learning and being a
lifelong learner will allow me to always keep the door open to new
things. A mindset like that will be one that gets you a long way so
that's what everyone should strive for.
