Learning Objectives
By the end of this module, you will meet these learning objectives:
Determine digital marketing methods
Determine the role of SEO in digital marketing
Module Overview
In the previous module, you learned about marketing research and
methods to determine target audiences. You determined the
demographic, socioeconomic, cultural, and behavioral factors for the
target audience. You delved deeper into the concepts of target
markets and brand awareness, and you investigated marketing
research methods. In this module, you will expand on the learnings
from the previous modules and explore the concept of digital
marketing methods and the role of search engine optimization (SEO) in
the sphere of digital marketing, as well as how it compliments
traditional marketing methods.
Digital marketing involves the marketing efforts that use the internet
and electronic devices, connecting audiences and customers wherever
