Overview
In MilestoneOne,youanalyzedthebrand implications reopeningthepark, of
andyouhavedeliveredtheanalysisreport in theform apresentation. of In
yourrole regionalmarketingdirector as of one of thethemeparks the in
southeastern United States,you havebeentasked your by CMO with
designingamarketingplan addressthemarketingandbrandingneeds to of
reopeningthe park.You willcreateacustomizablestrategicmarketingplan
template,whichyouwillimplementforyourown parkand share with theother
regionaldirectorsofmarketing.The otherdirectorswillimplementthesame
strategybased theneedsand on demographics theirrespective of parks.
In thistemplate,you willelaborate thetraditionalanddigitalmarketing on
methodsand discuss how thesemarketingmethodsa alignedwitheach re
other.Youwillalsodiscussthecrisismanagementstrategiesthatshould be
implemented prior to the reopening parksand of performsome analysis of
legalandethicalissues,whichmighthavenegativeimpacts the on brand.
Prompt
Based theinformationprovided you, on to shareacompletedcustomizable
marketingplantemplateforthereopening theindividualpark.Your of
templateshouldincludethefollowingcriticalsectionswithrelevantguiding
information:
