For the two forms of traditional marketing methods I am choosing are,
TV and Radio. For Baby Boomers they might listen to Radio
advertisements more than looking at the TV. For Millennials, I think
they would love to see Advertisements on TV more than radio.
Generation X would much rather prefer TV marketing and advertising
rather than radio. I feel like Generation Y and Z would not prefer the
radio or tv option. I think they would prefer marketing options online
and social media rather than tv or radio because they are online more
than listening to radio or watching tv. I think a creative approach to TV
marketing is using interactive advertising on these ads. Take the Super
Bowl commercial for Coinbase.com, this advertisement was really good
and creative. Using a QR code going across the screen made people
intrigued and wanted to scan it using their phones. This combined the
use of technology and traditional TV advertising. Using SEO is a good
start for any company wanting to improve their brand. We can start to
connect keywords and links to make us rank higher in Google Search
which will allow us to get seen by the audiences searching for those
results. In PR, this would be great and would allow us to get seen by all
those people who might still not have full trust in our organization and
in our company process for safety.
