The three key course takeaways that resonate with me is that you need to be prepared for the
unexpected, organize a strategy that flows within each department of an organization, and
that you need to tailor certain advertising to not only fit your audience but also their
generation. These resonated with me because brands and marketing are not something I am
too familiar with, but I have been able to see from my current company how they apply these
factors to win more contracts. Especially with utilizing all stakeholders working as a team to
improve their image.
Thinking on attributes of an effective leader, communication, honesty, trust, and
dependability are all personal brand traits that they appear to possess. For me my desired
personal brand would be to have confidence within my decision making and be able to
communicate and build strong relationships. Being a lifelong learner can help reach this
desired goal by giving me the knowledge and tools I need to grow into it. No matter what I
will never be 100% of the way there since we always need to continuously improve on our
image whether as a leader or a brand, along with adapting to new changes along the way.
