Three key course takeaways that resonate with me are 1. Cross-
functional collaboration and communication is important to improve
business performance and reach company goals. 2. Even in a digital
word, Traditional marketing methods still have their benefits and
should be used in certain marketing campaigns. Traditional and Digital
methods can work together to optimize the brand 3. Crisis
Management strategies are important when addressing negative
feedback/ PR issues.
When thinking of attributes of an effective leader, personal brand traits
that they appear to have are they are trustworthy and reliable. I desire
to be that kind of leader. I want to be able to motivate my team and
instill confidence in them.
