Running Head:MARKETINGPLAN i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i 1
PartTwo:CustomizableMarketing Plan Template
MBA 645
SNHU
MARKETINGPLAN i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i 2
Introduction
The organization had close down theme parks the global level owing safety to its at to
concerns. However, intends reopen the parks, starting with the U.S. Park it to Southeast, since the
company confident that the safety concerns have been taken care of. A customizable marketing is
plan hasbeen createdfor reopening thepark. the marketing plan,the key elements athave be In th en
capturedincludecustomerresearch methods,traditionalmarketing,anddigitalmarketingmethods,
alignment between these methods, crisis management strategies, and legal and ethical issues that
couldadverselyaffectthe brandimage after reopening.
Methodsforconductingcustomerresearch
