Running Head: MARKETING PLAN
1
6-1 Milestone Two: Marketing the Brand
MBA 645
SNHU
MARKETING PLAN ii ii ii ii ii ii ii ii ii ii ii ii ii ii ii ii ii ii ii ii ii ii ii ii ii ii ii ii ii ii ii ii ii ii ii ii ii ii ii ii ii ii ii ii ii ii ii ii ii ii ii ii ii ii ii ii ii ii ii ii ii ii ii ii ii ii ii ii ii ii ii ii ii ii ii ii ii ii ii
ii ii ii ii ii 2
Introduction
The organization had close down theme parks the global level owing safety to its at to
concerns. However, intends reopen the parks, starting with the U.S. Park utheast, since it to So
the company confident that the safety concerns have been taken care of. A customizable is
marketing plan has en created for reopening the park. the marketing plan, the key elements be In
that have be captured include customer research methods, traditional marketing, and digital en
marketing methods, alignment between these methods, crisis management strategies, and legal
and ethical issues that could adversely affect the brand image after reopening.
Methods for conducting customer research
While developing the marketing plan, gaining insight into the views and opinions of an
