Subject:Strategiesforminimizingthenegativeopinionsaboutthe business
Date:June2, 2021
The U.S. Park Southeast will be opening soon. However, has come the notice of the it to
company that the perceptions of customers have be mostly negative. order tackle the en In to
negative customer views, a number strategies have been presented. adopting integrated of By an
approach, wi it ll be possible to change the perception of the customers.
Strategic Changes
Negative publicity tarnish the reputation of business (Barman, 2016). the context can a In
of the theme park, a number accidents had taken place the past due which was shut down of in to it
temporarily. Since the park will be reopening shortly, a number strategic measures need be of to
taken handle the negative publicity. One of the fundamental steps involves acknowledging past to
mistakesandtelling thetruthwithsincerity and compassion. Anothermeasureinvolvesresponding
to in the negative publicity a unified team. All departments and employees must give a consistent
response to regain customer trust (Forbes Magazine,2019).
Cross-functionaleffortalignment
Cooperation from cross-functional te required a am is to handle the negative publicity. For
instance, the sales and operations departments can help address the negative organization’s
publicity by stressing the safety measures and elements that have been integrated into the rides of
thethemepark. The strategicuse ofmarketing channels highlycritical communicate thesafety is to
measures the customers that e awareness of the stringent safety actions that the business to so th ir
entity has taken rove. For instance, popular social media platforms like Facebook, can imp
Instagram, and Twitter can be used engage with potential and existing customers and address to
theirexactsafety concerns al.,2018) (Becić et .
CrisisCommunicationPlan
