BASIC BALANCED SCORECARD TEMPLATE
ADDRESS [Insert text CITY STATE ZIP
YEAR 1 YEAR 2 YEAR 3
Increase in the growth of the company Annual Growth of the company (YoY) = 3 % 3% 6% 9%
Increase in annual revenue of the
company
Annual revenue $ 26 to 27 million 26 mn 52 mn 78 mn
Expanding the number of aircrafts in its
fleets by adding 3 new models annually
40 aircrafts in the current fleet of Company A 40 no. 43 no. 46 no.
Increase the capacity utilization i.e.
average life of the aircraft by 1 year,
annually
Average age of aircraft = 18 years (In the industry,
the typical useful life is 25 years)
18 years 19 years 20 years
Increase in the retention of customers by
5 % annually
Current retention rate: 40% return customers 40% 45% 50%
Increase in seat occupancy average by 5
% annually
Current seat occupancy average = 62 % 62% 67% 72%
Minimize the average employee turnover
rate
Average annual employee turnover rate =
18% < 18 % < 15 % < 12 %
Provide internal training like regulatory
referesher courses
Conduct minimum 12 training sessions for
employees
12 training
sessions
14 training
sessions
16 training
sessions
COMPANY NAME
C
STRATEGIC OBJECTIVES
KEY PERFORMANCE INDICATORS
