S G -
W Badi
S N H Uni
MBA 580
“A stage-gate process is a
conceptual and operational road map
for moving a new product project -
from idea to launch--a blueprint
for managing the new-product
process to improve effectiveness and
efficiency. Stage-gate approaches
break the innovation process into a
predetermined set of stages, with
each one consisting of a set of
prescribed, cross-functional and
parallel activities” (Cooper, 2000).
It is the determining factor
for whether your team
should move to the next
stage. Ideas get terminated
during different stages if it
doesn’t make sense to
continue.
T are 5 st of the Stage gate
.
S 1 S : quic invest
of t .
