Running Head: STRTEGIC PLAN 1
Strategic Plan Report
MBA 580
December 11,2021
SNHU
STRTEGIC PLAN 2
A comprehensive strategic plan has been designed which would enable the luxury and
mass-market automobile business to adopt the incremental innovation strategy. Such a strategic
approach would enable the company to integrate recent technological features into its model and
gradually into its broader product line.
Analysis of competitors’ relative strength
Some of the main competitors of the company are BMW, Toyota, and Volkswagen. The
projected growth rate for BMW over the next decade is 3.7 %. The projected growth rate for
Toyota is 3.9 %, and the projected growth rate for Volkswagen during the same period is 4.3 %.
Some of the key factors that could come into play and contribute to their solid market
performance, solid brand reputation, and focus on innovation.
Competitors – Current Market share percentage for cars and trucks
Each of the competitors has been capturing a considerable portion of the market share.
The main competitors, namely BMW, Toyota, and Volkswagen, currently capture 3.91 %, 8.53
%, and 8.76 %, respectively. The company has been facing the toughest competition from
Volkswagen in the car and truck market segment.
4% 9%
9%
6%
73%
Current Market share percentage for cars and trucks
BMW
