By the end of this module, you will meet these learning objectives:
Create a strategic plan to implement and foster innovation
Analyze competitors’ strengths in the marketplace
Describe why an organization must adapt to changing
conditions
Module Overview
There is no question there is an abundance of opportunities, but
identifying the right innovation to pursue and then managing the
internal processes is complex. In Module Six, you will learn about how
organizations plan and implement their search for opportunities to
innovate. You will first read about a systematic way for organizations
to conduct the search. Keep in mind that some organizations are
already successful at innovation; however, established success does
not mean a lack of challenges, especially in face of disruptive
innovation.
As you move through the module, you will learn more tools and
techniques for identifying opportunities. These tools include frames,
maps, and methods. The authors share a rich array of examples. You
will read about specific examples and learn where and when they are
best used. In addition, potential challenges are identified. There are
many techniques and structures that organizations may choose to use
to support innovation; you have probably heard of some used by well-
known companies. Others may be new to you. Regardless, you will see
that innovation can be identified and managed using various tools.
By the end of this module, you will meet these learning objectives:
Create a strategic plan to implement and foster innovation
Analyze competitors’ strengths in the marketplace
Describe why an organization must adapt to changing
conditions
Module Overview
There is no question there is an abundance of opportunities, but
identifying the right innovation to pursue and then managing the
internal processes is complex. In Module Six, you will learn about how
organizations plan and implement their search for opportunities to
innovate. You will first read about a systematic way for organizations
to conduct the search. Keep in mind that some organizations are
already successful at innovation; however, established success does
not mean a lack of challenges, especially in face of disruptive
innovation.
As you move through the module, you will learn more tools and
techniques for identifying opportunities. These tools include frames,
maps, and methods. The authors share a rich array of examples. You
will read about specific examples and learn where and when they are
best used. In addition, potential challenges are identified. There are
many techniques and structures that organizations may choose to use
to support innovation; you have probably heard of some used by well-
known companies. Others may be new to you. Regardless, you will see
that innovation can be identified and managed using various tools.
