Report Guidelines and Rubric

Overview

As a middle manager, you have already recommended an innovation option

(incremental or discontinuous) to the organization from the course scenario.

However, one of the organization’s key luxury-market competitors in

passenger vehicles recently launched a prototype of a fully autonomous

luxury sedan. It has announced that it plans to bring the model to market

within the next two years. The organization wants to prepare for the

challenge.

You have been tasked with creating a report recommending the most

suitable process for managing innovation in a changing external

environment (for example, a key competitor coming up with a new product).

You will also recommend how cross-functional teams can work effectively

within the process. Lastly, you will address the concerns of the key

stakeholders about introducing innovation management processes in a

changing environment.

Prompt

Based on this scenario, create a process recommendation report. Remember

to tailor the information for the target audience, your stakeholders. Your

report should include the following points:

1. Identify themostsuitableprocessformanaginginnovationina

changingexternalenvironment. You must consider the following

processes and briefly describe all four processes before you offer

your recommendation:

Stage-gate

Agile

Lean

Discover-iterate-pivot

2. Explain your rationaleforyourrecommendation.

Describe the advantage of your chosen process over others.

Explain how it can address the changing external environment.

3. Explain recommendations for ensuringcross-functionalteam

effectivenessinthechosenprocess.

How would you measure team success at each stage of a

project?

How would you review and implement changes coming out of

success measurements?

How do you know when you are done with the project?

4. Describe your plan for addressing the concernsofyourkey

stakeholders.Select two of the following departments whose

directors will be your audience: research and development (R&D),

finance, human resources (HR), or marketing.

Identify key stakeholders who will use the report in your

organization.

List at least two concerns they may have about processes for

managing innovation.

Explain your response to their concerns.