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Ina Milestonea One,a thea strategya fora choosinga incrementala innovationa
fora thea luxurya automobilea businessa wasa toa ensurea thata thea companya
woulda bea ablea toa graduallya adapta toa thea digitalizeda businessa
landscape.a Thea choicea wasa madea soa thata thea companya woulda bea ablea
toa worka ona itsa connecteda capabilitiesa anda integratea ita intoa itsa
automobilea solutionsa soa thata improveda automobilea solutionsa coulda bea
offereda ina thea market.a Ita woulda alsoa minimizea thea riska bya givinga amplea
timea toa thea internala stakeholdersa soa thata theya coulda adapta toa thea
changea processa (Bicana &a Brem,a 2020).
Fora managinga innovation,a thea incrementala innovativea optiona wasa
selecteda overa discontinuousa innovation.a Thea selectiona wasa madea aftera
conductinga aa detaileda anda thorougha comparisona ofa thea twoa innovativea
approaches.a Thea risksa anda benefitsa associateda witha eacha ofa thea
optionsa werea evaluateda beforea arrivinga ata thea finala choicea (Bicana &a
Brem,a 2020).a Thea incrementala innovativea approacha wasa ultimatelya
chosena fora thea companya becausea ita woulda enablea thea companya toa
integratea thea Interneta ofa Thingsa capabilitiesa intoa itsa vehiclesa ina aa
graduala anda consistenta manner.a Thus,a ita woulda createa ana opportunitya
fora thea automobilea businessa toa increasea thea salesa turnovera ofa thea
existinga productsa bya improvinga theira currenta featuresa anda
functionalities.
Aa changea ina thea organizationala structurea hasa beena suggesteda soa thata
innovationa ina thea projecta cana bea supported.a Ita hasa beena recommendeda
thata thea currenta talla matrixeda structurea designa musta bea replaceda witha
aa flattera structure.a Ita willa minimizea thea levela ofa complexitya bya
diminishinga thea layersa ofa hierarchya thata restricta communicationa anda
coordinationa acrossa diversea teamsa anda departmentsa (Bicana &a Brem,a
2020).a Aa flattera organizationala structurea cana promotea thea climatea ofa
innovationa asa ita willa createa ana opportunitya fora streamlineda anda fastera
communication.a Ita cana alsoa enablea employeesa toa sharea creativea ideasa
witha theira superiors.a Moreover,a ita willa alsoa helpa thea businessa toa makea
timelya decisionsa ina ana efficienta anda effectivea mannera anda improvea thea
adaptabilitya ofa thea business.
References
Bican,a P.a M.,a &a Brem,a A.a (2020).a Managinga innovationa performance:a
Resultsa froma ana industry‐spanninga explorativea studya ona R&Da keya
measures.a Creativitya anda Innovationa Management,a 29(2),a 268-291.
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