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Runninga Head:a MEMOa a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a 1
1-3a Memo:a Integrationa ofa Innovation
MBAa 580
SNHU
MEMOa a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a
a a a a a a a a a a a a a a a a 2
Toa –a Mra A,a Chiefa Technologya Officera a
Froma –a Mra X,a Middlea Managera
Datea –a Octobera 16,a 2021
Subjecta –a Integrationa ofa IoTa intoa thea company’sa producta linea bya usinga thea RWWa (real,a win,a
wortha it)a tool
Thea memoa shedsa lighta ona thea needa toa integratea IoTa technologya intoa thea producta linea soa thata thea
companya coulda createa valuea fora itselfa asa wella asa itsa intendeda marketa audience.a
Feasibilitya ofa thea producta line
Thea newa producta linea involvinga IoT-connecteda carsa coulda revolutionizea thea producta
portfolioa ofa thea company.a Thea RWWa screeninga toola hasa beena useda toa explorea thea innovativea
product,a itsa marketa potential,a anda thea abilitya ofa thea companya toa worka ona it.a Therea isa aa needa fora
connecteda carsa bya customersa asa ita coulda thema ina diversea waysa likea locatinga thea cheapesta gasa
station,a findinga thea nearesta Starbucksa ora parkinga lota witha opena spaces,a etc.a Thea marketa sizea ofa
IoTa –connecteda carsa stooda ata USDa 54a billiona ina 2019,a anda ita isa expecteda toa growa further.a Thusa
thea marketa sizea isa adequatea (Finda innovationa successa -a whartona executivea education,a 2021).a
Thea producta coulda bea madea bya focusinga ona connecteda cara capabilitya anda expandinga thea
existinga infrastructure.a Thea finala producta coulda satisfya thea marketa bya enhancinga thea drivinga
experience.a
Abilitya ofa thea companya toa wina marketa share
Thea company’sa productsa coulda gaina aa competitivea advantagea bya creatinga optimuma
valuea fora thea customers.a Higha emphasisa musta bea givena toa functionala aspectsa likea navigation,a
vehiclea control,a systemsa maintenance,a entertainment,a anda 5G.a Thea competitorsa coulda responda
bya workinga ona thesea functionala areasa anda deliveringa bettera servicea ina thea market.a Thea
companya isa nota aa marketa leadera ina thea connecteda cara domaina buta ita hasa considerablea insighta
MEMOa a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a
a a a a a a a a a a a a a a a a 3
intoa thea area.a Bya relyinga ona existinga partnershipsa witha Toyotaa anda Waymoa thea companya coulda
furthera understanda thea marketa properly.a
Potentiala benefitsa ofa producinga thea product
Severala benefitsa coulda arisea fora thea businessa bya introducinga thea newa connecteda vehiclea
producta line.a Ina ordera toa derivea profitsa froma thea newa product,a thea companya woulda havea toa
effectivelya managea anda evaluatea thea acceptablea riska sucha asa technicala complexity.a Launchinga
thea newa producta makesa strategica sensea fora thea companya asa ita woulda opena upa newa opportunitiesa
toa providea innovativea drivinga solutionsa toa thea customersa (Watcha eta al.,a 2021).a Thea IoTa –
connecteda producta fitsa thea company’sa overalla growtha strategya asa ita woulda helpa thea companya toa
adopta ana innovativea approacha toa capturea aa considerablea portiona ofa thea globala marketa share.a
Thea projecta coulda drawa supporta froma thea company’sa seniora managementa asa ita coulda enablea thea
businessa toa introducea ana innovativea producta linea thata coulda givea ita aa competitivea edgea ina thea
market.a
Strategica importancea ofa IoTa anda connecteda carsa fora thea company
Baseda ona thea RWWa screeninga process,a ita cana bea stateda thata IoTa anda connecteda carsa area
ofa paramounta importancea fora thea company.a Sincea thea newa producta isa aligneda witha thea evolvinga
needsa anda desiresa ofa customer,a thea company’sa newa producta plana coulda adda valuea fora them.a Ina
ordera toa responda toa thea strategica move,a thea competitorsa area likelya toa worka ona theira connecteda
cara capabilitiesa toa competea witha thea company’sa IoT-baseda producta line.a Thea acceleratinga
developmenta ofa connecteda carsa woulda helpa thea companya growa anda strengthena itsa innovativea
competency.a a
Thankinga Youa
MEMOa a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a
a a a a a a a a a a a a a a a a 4
References
Finda innovationa successa -a whartona executivea education.a (2021).a Retrieveda Octobera 16,a 2021,a
froma https://executiveeducation.wharton.upenn.edu/wp-content/uploads/2018/03/1306-
Find-Innovation-Success.pdf.a
Watch,a P.,a Watch,a S.,a Data,a B.,a &a Computing,a C.a (2021).a Advanceda Technologiesa fora
Industry.a Technology.
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