Running Head: MEMO 1
1-3 Memo: Integration of Innovation
MBA 580
SNHU
To – Mr A, Chief Technology Officer
MEMO 2
From – Mr X, Middle Manager
Date – October 16, 2021
Subject – Integration of IoT into the company’s product line by using the RWW (real, win,
worth it) tool
The memo sheds light on the need to integrate IoT technology into the product line so that the
company could create value for itself as well as its intended market audience.
Feasibility of the product line
The new product line involving IoT-connected cars could revolutionize the product
portfolio of the company. The RWW screening tool has been used to explore the innovative
product, its market potential, and the ability of the company to work on it. There is a need for
connected cars by customers as it could them in diverse ways like locating the cheapest gas
station, finding the nearest Starbucks or parking lot with open spaces, etc. The market size of
IoT –connected cars stood at USD 54 billion in 2019, and it is expected to grow further. Thus
the market size is adequate (Find innovation success - wharton executive education, 2021).
