In analyzing whether or not incremental or discontinuous innovation
I looked at it from a customer’s stand point. As a loyal customer I
wait for the organization I purchase from makes adjustments to the
current products. Customers tend to be loyal to organizations
because they enjoy their products. If those products are interrupted
or taken away, that organization runs the risk of losing customers.
This is why I chose incremental innovation for Luxurious Motors.
In module two we had to choose a process for managing innovation.
In evaluating what would be best for our company I chose to use
Stage-gate process. Using a stage-gate process will help facilitate and
ensure all steps are met in a timeline manner allowing the process for
managing innovation stable.
My recommendations promote organizational culture because they
raise awareness as to what the organization needs while creating
their innovation and what responsibility everyone holds in that
process.
