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Inc Milestonec One,c thec strategyc forc choosingc incrementalc innovationc forc
thec luxuryc automobilec businessc wasc toc ensurec thatc thec companyc wouldc
bec ablec toc graduallyc adaptc toc thec digitalizedc businessc landscape.c Thec
choicec wasc madec soc thatc thec companyc wouldc bec ablec toc workc onc itsc
connectedc capabilitiesc andc integratec itc intoc itsc automobilec solutionsc soc
thatc improvedc automobilec solutionsc couldc bec offeredc inc thec market.c Itc
wouldc alsoc minimizec thec riskc byc givingc amplec timec toc thec internalc
stakeholdersc soc thatc theyc couldc adaptc toc thec changec processc (Bicanc &c
Brem,c 2020).
Forc managingc innovation,c thec incrementalc innovativec optionc wasc
selectedc overc discontinuousc innovation.c Thec selectionc wasc madec afterc
conductingc ac detailedc andc thoroughc comparisonc ofc thec twoc innovativec
approaches.c Thec risksc andc benefitsc associatedc withc eachc ofc thec optionsc
werec evaluatedc beforec arrivingc atc thec finalc choicec (Bicanc &c Brem,c 2020).c
Thec incrementalc innovativec approachc wasc ultimatelyc chosenc forc thec
companyc becausec itc wouldc enablec thec companyc toc integratec thec Internetc
ofc Thingsc capabilitiesc intoc itsc vehiclesc inc ac gradualc andc consistentc
manner.c Thus,c itc wouldc createc anc opportunityc forc thec automobilec
businessc toc increasec thec salesc turnoverc ofc thec existingc productsc byc
improvingc theirc currentc featuresc andc functionalities.
Ac changec inc thec organizationalc structurec hasc beenc suggestedc soc thatc
innovationc inc thec projectc canc bec supported.c Itc hasc beenc recommendedc
thatc thec currentc tallc matrixedc structurec designc mustc bec replacedc withc ac
flatterc structure.c Itc willc minimizec thec levelc ofc complexityc byc diminishingc
thec layersc ofc hierarchyc thatc restrictc communicationc andc coordinationc
acrossc diversec teamsc andc departmentsc (Bicanc &c Brem,c 2020).c Ac flatterc
organizationalc structurec canc promotec thec climatec ofc innovationc asc itc willc
createc anc opportunityc forc streamlinedc andc fasterc communication.c Itc canc
alsoc enablec employeesc toc sharec creativec ideasc withc theirc superiors.c
Moreover,c itc willc alsoc helpc thec businessc toc makec timelyc decisionsc inc anc
efficientc andc effectivec mannerc andc improvec thec adaptabilityc ofc thec
business.
References
Bican,c P.c M.,c &c Brem,c A.c (2020).c Managingc innovationc performance:c
Resultsc fromc anc industry‐spanningc explorativec studyc onc R&Dc keyc
measures.c
Creativityc andc Innovationc Management
,c
29
(2),c 268-291.
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