Running Head: IT 520 aaa aaa aaa aaa aa aaa aaa aaa aaa aaa aa aaa aaa aaa aa aaa aaa aaa aaa aaa aaa aaa aaa aaa aaa aaa aaa aaa aaa aaa aaa aaa aaa aaa
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IT-520-Q1484 Technical Communication
Module 7 Assignment
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Contents
Part 1 –Report ......................................................................................................................... 3
Introduction ............................................................................................................................ 3
Methods for communication and collaboration ............................................................... 3
Target audience ..................................................................................................................... 4
Message to be delivered .................................................................................................... 5
The effectiveness of technical communication ................................................................ 6
Key steps of the communication framework ................................................................. 7
Conclusion .............................................................................................................................. 7
Part 2 – Report ...................................................................................................................... 8
Introduction ............................................................................................................................ 8
Adaptation of technical communication practice example ............................................ 8
Adaptation process ............................................................................................................... 9
Conclusion ............................................................................................................................ 10
References ................................................................................................................................ 11
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Part 1 –Report
Introduction
In the current times, the communication and collaboration model is
considered to be an indispensable element. It can help a business undertaking to
have a sustainable existence by facilitating the alignment of the business
activities at various levels. BoldFlash organization has been facing a few cross-
functional challenges in the mobile division that has given rise to a number of
communication issues. The report explores the most suitable communication and
collaboration model for the Mobile division management team that can suit the
target audience. The relevance of the intended message has been captured here.
The core elements of the communication framework have been elaborated that
can help to tackle the cross-functional challenge in BoldFlash.
Methods for communication and collaboration
At present, the mobile division of BoldFlash has been suffering due to the
poor technical service communication model. It has adversely affected its market
performance. In order to deal with the issue, there is the need to use the
official website of the business undertaking as the technical communication
artefact. This artefact has been selected as it would help all the divisions of
the business undertaking including the Mobile division to get a better
understanding of the values mission and vision of BoldFlash. It could be used
as a vital tool that could encourage cohesive behaviour among the members of
different functions of the business entity. It would help the organizational
personnel to adopt a bird’s eye view and work towards the organizational
objectives.
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The Mobile Division Units of BoldFlash include manufacturing, marketing,
sales, and product development. It is necessary to use the artefact that is
common for all of them and which can help them to establish a strong sense
of belonging. The website of BoldFlash would help the Units of the Mobile
Division to understand how the coordinated approach would play a critical role
to bring the final product to the forefront (Beer & Shelton, 2012). The official
website of the business would play a critical role in the communication training
model as it would help the employees to focus on its inspiring history and
work together to repeat it all over again.
Target audience
The main target audience of the communication that would be introduced
in BoldFlash include the departmental heads of the manufacturing, marketing,
sales, and product development units. They have been selected to be a part of
the communication and collaboration approach because of the lack of
coordination among these units adversely affects the Mobile division’s
performance.
There exists a major communication gap in the manufacturing unit of
BoldFlash as the employees fail to ask about their responsibilities. This
adversely affects the ultimate products of the business concern (Beer & Shelton,
2012). The firm has here manufacturing units so there is the need to streamline
this unit with the other units of the Mobile division so that their perspectives
can be aligned, and they can function in a cohesive manner. As per the case,
the sales team seems to have friction with the manufacturing team. Thus, they
are also important target audience of the communication model.
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The team must work together with the other units and decide the final
price of the product instead of just focusing on the revenue goals. The
marketing specialists would also be targeted as their roles and responsibilities
have not been clearly specified to them. The lack of role clarity would
naturally make the professionals distant from the organizational agenda. The
product development team would also be a critical target audience of the
communication. In the present times, it experiences troubled communication with
the sales team and the marketing unit relating to the product development
initiatives. As there remain communication gaps among all the units that make
up the Mobile division it is necessary to involve all of them so that they can
function in a coordinated and collaborated manner in the organizational context
of BoldFlash. Their inclusion would pay a key role to align their respective
perspectives and organizational agenda (The Introduction Of Business
Communication, 2018).
Message to be delivered
In the organizational context, it is necessary to deliver the message that
creates value for the target audience. For instance, the website could highlight
how the coordinated efforts of the product development team, the manufacturing
team, the marketing team and the sales team helps BoldFlash to make useful
and valuable offerings in the highly competitive market setting. The information
that must be shared with the product development team must revolve around
technology and advancement.
In addition to the technical elements, they need to aware of the
marketing and sales initiative of the business as well as so that the unique
speciality of the new product and offerings could be highlighted in the market.
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The communication that would be established with the marketing unit and sales
unity must be synchronized to a certain extent so that they could identify the
exact highlight of the new products. Similarly, the communication of the
manufacturing team must be synchronized with the message that is intended for
the product development unit. This would help them to carefully produce the
product and understand the unique specifications. As all these units act as the
linking parts of the Mobile Division of BoldFlash, the intended communication
message would be similar in certain aspects. The official website could present
a pictorial representation of how the free flow of information among the units
helps the mobile division to produce useful and valuable offerings that give
BoldFlash an edge in the competitive market setting.
The effectiveness of technical communication
The technical communication that would be introduced in BoldFlash would
be successful as it would first try to bridge the existing hap between the
Mobile Division units before sharing any message (The Introduction Of Business
Communication, 2018, p 9). This approach would be implemented to make sure
that the target audience of the message would be on the same page. The
official website would be used as the core communication tool that would
highlight the linkage between the units. It would further shed light on the
various processes that are carried out by the different teams to convert a
business idea into an actual product.
The communication approach would succeed as the organizational
perspective would be taken to help the units understand about their roles and
responsibilities. It would highlight how the coordinated and streamlined process
would act as an asset for BoldFlash as well as the Mobile Division. It would
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succeed due to the high level of consistency of the approach, the transparent
communication network and the alignment of the responsibilities and roles of the
business units (Kataria, Kataria & Garg, 2013). As it would involve the
collective effort on part of all the units it would help them to realize the
significance of adopting the cohesive approach while functioning in BoldFlash.
Key steps of the communication framework
The first step of the technical communication framework is to identify
the stakeholders ranging from the different units of the mobile division. In order
to create the value proposition for all the target audience, the content of the
message must be selected so that it would be valuable for the receivers. The
message of the business must be sent on the uniform platform i.e. the official
website so that the organizational personnel would feel connected with one
another. The selection of the message is of critical significance. So, the sharing
of the right information with the right set of the audience would be the key in
the case of the BoldFlash organization (Key steps in designing a
communications strategy, 2018). It must be sensitive to all the members of the
audience so that no unit would feel left out in the technical communication
process. All these stags of the communication process were of high importance
as they helped to strengthen the professional connection between the core units
of the Mobile division of the business undertaking. The target audience and the
intended message were the most important elements of the technical
communication framework that was adopted in the business undertaking.
Conclusion
The official website of BoldFlash has been selected as the technical
communication artefact that would help to address the cross-functional challenges
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that arise due to the poor communication model. The major target audience has
been identified that would be involved in the communication and collaboration
process. The communication model has been carefully designed so that relevant
message and information would freely flow among the units and the Mobile
division could function as a single unit.
Part 2 – Report
Introduction
The report has been designed to highlight the training approach that
could be implemented in BoldFlash in order to strengthen the effectiveness of
the existing communication model. The adaptation process has been elaborated
here which would play a key role to manage the cross-functional issues that
arose due to the poor communication among the units of the Mobile Division.
The training would play a vital role to make sure that the target audience
would be in a better position to understand the communicated message and
interpret the roles and responsibilities in the organizational context.
Adaptation of technical communication practice example
At the present times, the communication model that is implemented in
BoldFlash relies on the informal communication approach. This increases the
degree of ambiguity and adversely affects the effectiveness of the engagement
and interaction at the organizational level. This increases the level of friction
among the Mobile division units and adversely affects the performance of the
business undertaking, In order to deal with this the technological skills of the
employees must be strengthened so that they could use the official website of
the firm and the intranet facility to effectively interact and discuss the business
issues (Beer & Shelton, 2012, p 6). For instance, Karl Melzer from the product
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development team has stated that when he tries to discuss about some business
concerns, he did not get a proper response. Instead, he was responded by
asking the details to some other person. This highlights the unstable
communication that is prevalent in the division.
The technical training of the employees would help the employees across
the different business units of the Mobile Division to raise their concerns
relaying to communication so that they could get a response on time and their
contribution in the organisational setting would not be adversely affected. Such
an approach would play a vital role in the organizational setting of BoldFlash
that could empower the employees as their voices could be heard. A better
understanding of the technical model helped to strengthen the engagement in the
organizational setting especially in the Mobile division of BoldFlash. aaa
Adaptation process
The BoldFlash business undertaking has been facing cross-functional
challenges due to the poor communication model. It has even adversely affected
its performance in the highly competitive market setting. In order to empower
the employees so that they could use the new and improved communication
practice in the firm, several changes were introduced. Firstly, the basic technical
skills of the employees were assessed and according they were given assistance
to use the official website efficiently (Bordi et al., 2018, p 1). This played a
vital role as it boosted their confidence to use the technical communication tool
to engage with one another at the unit level and at the divisional level. In
order to help the employees adapt effectively in the digitalized work setting,
they were educated about the high flexibility of the online communication
platform.
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It played a key role and helped them to comprehend how the
communication tool could be used to receive a response from the receiver. The
adaptation process was gradual as some of the employees we not the frequent
users on the digital platform. They were aided at every step so that they could
acquaint themselves with the technologically advanced technological platform
(Bordi et al., 2018, p 1). In order to help the employees of the Mobile
Division units adapt to the evolving communication approach, workshops were
conducted where the members from all the units could participate. This played a
vital role to help the employees understand how the communication tool could
be used to strengthen the levels of interaction and engagement.
Conclusion
In the present times, there is the urgent need to train in the employees
in the Mobile Division of BoldFlash so that they would be able to effectively
communicate and engage in the dynamic business setting. In order to address
the cross-functional issues that arise due to the poor communication and the
lack of coordination among the employees, it is necessary to use the technical
communication artefact which would act as a major communication platform for
the employees. In order to help the employees adapt to the new technical
communication practice, they must be made familiar with the official website
that could be used to interact among the Mobile division units. The adaptation
process was gradual in nature but it played a key role to strengthen the level
of coordination and interaction among the units and the employees that operated
within the Mobile division of BoldFlash.
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References
Beer, M., & Shelton, R. (2012). BoldFlash: Cross-Functional Challenges in the
Mobile Division.
Bordi, L., Okkonen, J., Mäkiniemi, J. P., & Heikkilä-Tammi, K. (2018).
Communication in the digital work environment: implications for wellbeing
at work.
Kataria, A., Kataria, A., & Garg, R. (2013). Effective Internal Communication:
A Way Towards Sustainability. International Journal of Business Insights
& Transformation, 6(2).
The Introduction Of Business Communication. (2018). Retrieved from
http://shodhganga.inflibnet.ac.in/bitstream/10603/49602/8/08_chepter%201.pdf
Key steps in designing a communications strategy. (2018). Retrieved from
http://www.endvawnow.org/en/articles/1235-key-steps-in-designing-a-
communications-strategy.html?next=1236
