Technology Benefit
The benefit to companies like Amazon and Macy’s is that social computing improves
their customer services. Strong social media customer service leads to better revenue. Actively
disengaging with customers has been shown to result in a 13% decrease. Because businesses
make their social media profiles public, these channels make it easy to attract and introduce
potential new consumers to their products or services. Blue Dolphin Fashion would be able to
manage their customers' contacts and build a database for future sales and promotions.
