Southern New Hampshire University
GRA-101 Basic Design and Color Theory
Questions and answers for milestone 2
1
Mixing dabs of red and black acrylic paint, each straight from the tube, will result in a of red.
complement
tint
shade
tone
RATIONALE
When a hue is mixed with black, a shade is created.
CONCEPT
Tints, Tones, and Shades
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2
Which of these terms relates to the white space between lines of type?
Leading
Kerning
X-Height
Tracking
RATIONALE
Leading refers to the white space between lines of type. Before the introduction of electronic typesetting, strips
of lead were placed between type in order to create linespacing. Today, graphic design software enables designers
to adjust leading as desired.
CONCEPT
Spacing
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3
Claude Monet, Water Lilies, 1916, Oil on canvas
[Digital image]. (n.d.). Retrieved from
http://commons.wikimedia.org/wiki/File:Monet_Water_Lilies_1916.jpg Which list below describes
the use of color in this painting?
Analogous colors, hexadecimal colors, and complementary colors
Primary colors, the use of value, and saturation
Cool colors, the use of pigments, and analogous colors
Mixing of color with light, warm colors, and the use of darkness
RATIONALE
This painting illustrates the use of cool colors, the use of pigments, and analogous colors. Oil-based pigments
were used to compose this design, which is comprised primarily of analogous colors (i.e., those that are located
next to each other on the color wheel). The color palette is cool, including greens, blues and violets; it does not
make great use of primary colors or warm colors. Hexadecimal colors are not used because this is not a digital
image.
CONCEPT
Color in Context
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4
Which of the following typographic features is present in this image?
Slanted typeface
Italic typeface
Initial capital letter
Sans serif typeface
RATIONALE
The image illustrates a large and decorative initial capital letter that precedes the rest of the body copy.
CONCEPT
Italic, Script, and Decorative Type
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5
Why is paragraph alignment important?
The paragraph alignment is the framework on which a design is
built.
The paragraph alignment creates unity in a design.
Paragraph alignment impacts reading speed and how the eye is led
through a design.
RATIONALE
Paragraph alignment is important because it impacts reading speed and how the eye is led through a design.
When paragraph alignment is scattered or inconsistent it does not provide a smooth eye flow for the viewer.
CONCEPT
Type in Context
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6
Which of the terms listed below best describes the use of color in this sustainability poster?
Symbolic use of color
Monochromatic use of color
Chromotherapeutic use of color
RATIONALE
The sustainability poster, which advertises a rating system for sustainability, illustrates the symbolic use of color.
Institutions often use blue to symbolize professionalism and trust, while green is used to symbolize renewal, or
eco- friendly products and services.
CONCEPT
Applications of Color
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8
Which list orders the elements from most prominent to least prominent?
Headline, body copy, caption
Headline, image, subhead
Headline, caption, body copy
Headline, subhead, body copy
RATIONALE
The elements of visual hierarchy that are arranged from most to least prominent are headline, subhead, and
body copy.Captions are typically less prominent than body copy.
CONCEPT
Hierarchy
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9
Which of the following terms is a description of type width?
Semibold
Light
Italic
Condensed
RATIONALE
Condensed describes a type width that is narrower than its standard counterpart.
CONCEPT
Weight & Width
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10
How is type measured?
With picas and inches
With points and picas
With points and inches
With inches and centimeters
RATIONALE
Type is measured in points and picas. Points are used to measure letterforms vertically, while picas are
used to measure the horizontal length of a line of text.
CONCEPT
Size
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11
Which of the following is an example of subtractive color?
A page layout, displayed on a computer screen
A photograph, printed on paper
An image, shown on a television screen
A PowerPoint presentation, projected
RATIONALE
A photograph printed on paper is an example of subtractive color because pigment, not light, is used to create
the mix of colors on the paper.
CONCEPT
Subtractive Color
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12
Comparing the International Style Movement to the de Stijl Style Movement, which statement is accurate?
International Style is loose and decorative, while de Stijl Style is
rigid and grid-based.
de Stijl and International Styles both focus on serif
type arrangements.
The de Stijl Style and International Style Movements both
originated in Switzerland.
de Stijl focuses on primary colors, while the International Style is
not tied to a color scheme.
RATIONALE
When comparing the International Style Movement to the de Stijl Style Movement, de Stijl focuses on primary
colors, while the International Style is not tied to a color scheme.
CONCEPT
The Grid
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13
Which of the following defines a typeface?
Contains the name of the publisher, family, weight, posture
and width
A capital letter form using different weights and widths
Contains all capital letterforms, of consistent posture and width
A member of a complete set of letters, numbers and
punctuation symbols
RATIONALE
A typeface is defined by the name of the publisher, family, weight, posture and width.
CReOpNoCrtEaPnTissue with
this question Describing Type
14
Which principle or element of layout design is highlighted in this event poster?
A column
A caption
A sub-headline
A headline
RATIONALE
The element highlighted in the event poster is a sub-headline. A sub-headline is a secondary headline — smaller
than the main headline — that usually expands on the information provided by the main headline above it.
CReOpNoCrtEaPnTissue with
this question Layouts in
Context
15
Why is color temperature important in design?
Color temperature changes the balance of the design.
Color temperature changes the elements of the design.
Color temperature changes the principles of the design.
Color temperature changes the mood of the design.
RATIONALE
Color temperature is important in design because it changes the mood of the design. Color can influence the
"feeling" of a design as, for example, in a snowy scene in which the sky is a warm color, such as red, versus one in
which the sky is a cool color, like blue.
CONCEPT
Properties of Color
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16
Which term applies to the area highlighted inside the red circle?
Spread
Alley
Bleed
Gutter
RATIONALE
The image shows two facing pages, known as a spread, with a highlighted area inside a red circle. The area within
the red circle is a bleed. A bleed occurs when the composition or layout elements extend to the edge of the page,
as the orange row does here. Outside the circle and highlighted area there is a space between two adjoining pages
known as the gutter, and an empty space between two columns of text that is called an alley.
CONCEPT
Organizing Space
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17
Which of the layout characteristics listed below is contained in this image?
Headline
Justified type
Left alignment
Right alignment
RATIONALE
The layout contains justified type, which are lines of type that align along both a left and a right margin to create
blocks of text.
CONCEPT
Type Alignment
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18
A grid-based layout commonly used in website design is called what?
Circus
Rebus
Mondrian
Silhouette
RATIONALE
Mondrian is a grid-based layout commonly used in website design. It divides spaces into clear sections to enable easier
navigation of web pages and their content.
CONCEPT
Common Layout Styles
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19
What is the correct description for the classification of type called "Old Style"?
This style is characterized by a geometric quality, with hairline
thin serifs and extreme contrast between thick and thin strokes.
This style is characterized by elaborate, straight, angular strokes.
This style is characterized by slab serifs and the use of even-weight
strokes.
Select the last stage of the desktop publishing cycle.
Combining words and images with page layout software
Writing the copy with word processing software
Outputting printed pages through a laser printer
Taking digital photographs with a digital camera
RATIONALE
After writing copy, taking photographs, and combining them using page layout software, the final stage in the
desktop publishing cycle is outputting printed pages through a laser printer.
CONCEPT
Type & Image
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21
What is a way to tell if a font is TrueType or OpenType?
Icons: a blue "TT" for TrueType, a teal "O" for OpenType
Platforms: Microsoft uses TrueType, Macintosh uses OpenType
Extensions: ".TR" for TrueType, ".OP" for OpenType
RATIONALE
In computer systems, TrueType or OpenType font formats can be distinguished by their icons: a blue "TT" for
TrueType, a teal "O" for OpenType.
CONCEPT
Influence of Technology
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22
Which of the following statements is true about this color wheel?
The color wheel is an additive color model and uses an
arrangement of hues ordered by tertiary colors.
The color wheel uses the additive color model and is a circular
arrangement of randomly ordered hues.
The color wheel uses the subtractive color model and is a circular
arrangement of hues ordered as they appear in the light color
spectrum.
The color wheel uses a subtractive color model and is a
circular arrangement of tones arranged by levels of
saturation.
RATIONALE
Green and gold
Blue and red
Violet and green
Purple and yellow
RATIONALE
Purple and yellow are complementary colors because they are located opposite each other on the color wheel.
CONCEPT
Color Relationships
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24
When creating a graphic on your computer screen for a website, which color system would
you use?
Hexadecimal color
CMYK
PMS
Subtractive color
RATIONALE
When creating a graphic on computer screen for use on a website, hexadecimal color is used to assign six-digit
values that are a combination of letters (A through F) and numerals (0 through 9). Each pair of characters
corresponds to an RGB value, which is combined through the additive color process to create the color desired.
Therefore, FFFFFF combines the maximum value of red, green and blue to create white, while 000000 combines
the lowest value of red, green, blue to create black.
CONCEPT
Additive Color
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