When launching a new product or service, implementing a feedback
loop is critical, a study showed that 40-90 percent of new products
and services that launched into the market each year fail (Corridor
Business, 2019). Therefore, it is important to collect feedbacks to
determine what customers are looking for in the market. I would
begin by seeking feedback from employees and customer. I would use
qualitative research to gather suggestions or concerns from
employees through meetings and interviews.
A strategy that I would put in place to encourage feedback from
customers would be to incorporate an online feedback form, and live
chat on the company’s website. By providing a structured and simple
way to provide insight will encourage external customers to share
their feedback. While providing a safe space for employees to
express their opinions through interviews or meetings will help in
addressing their concerns as well as getting their feedback on how to
improve the company’s products and services.
Reference:
Corridor Business Journal. (2019, October 14-20). Customer
feedback insight crucial to product success. Corridor Business
Journal. Retrieved June 14, 2022 https://eds-p-ebscohost-
com.ezproxy.snhu.edu/eds/pdfviewer/pdfviewer?vid=1&sid=9b3f0f
b2-d01d-4fc6-a888-d9b357aeb089%40redis
