• What steps are you going to take to promote CSR initiatives?
For example: what community programs, nonprofits, or
environmental projects will the new product or service support?
• How do you plan to attract, develop, engage, and reward your
project team?
b To promote CSR Initiatives, AT&T will continue to
b b AT&T has enabled a quick, more efficient donation capability for
their cellular customers. They have used this technology to raise
money for those in emergency situations several times. They've
named it "Text-to-Give". The consumer sends a text message to a 5
digit number and a donation is automatically contributed to the cost
by billing the cellular customers' service bill. For example, "To drive
additional giving to help New Mexicans impacted by the Calf
Canyon/Hermits Peak Fire, AT&T is sponsoring the activation of The
Salvation Army Text to Give campaign where donors may help those
affected by the fire. Text NMFIRE to 52000 to donate $10 to
support its disaster relief operations. This service is available across
all carriers" (AT&T, 2022).
b b A donation campaign will be used to raise money for several
first responders in order to raise money for newer, up-to-day, safety
equipment, and technology.
b b Team members will have the opportunity to volunteer to assist in
aid during any natural disasters while being paid for it by the
company. Team members will also have the opportunity to
contribute to AT&T's current initiative in helping to bring computers
and internet access to underserved urban areas throughout the
United States. AT&T has also partnered with Dell and provides new
computers to the learning centers (AT&T, 2022). This initiative is
named "AT&T Connect Learning Centers".
