Kia Corporation's CSR initiatives focus on green environment. The
electric vehicle will further contribute to this initiative. Educating the
public on the benefits of owning electric vehicles will lead to more
consumers wanting to convert from gasoline to electric. With
growing sales as more consumers purchase electric vehicles, there
will be larger profits which will enable Kia Corporation to donate
more money to their current programs and also look to expand into
other areas of community service programs. Kia Corporation's
current programs include the Green Light Project, the Green Travel
Program, and the Good Mobility Program. b Another factor that could
push the electric vehicle sales faster is the rise in fuel costs and
overall inflation. Consumers are looking to save money and what a
great option it would be to no longer need to purchase gasoline for a
car.
A project team needs to be rewarded for their success so they have
the drive to engage Kia Corporation into successful CSR outcomes.
Since Kia Corporation has multiple factories in the world, the CSR
initiatives may vary depending on the country. By incentivizing
managers and employees for their ideas, their motivation, and
outreach to the communities in each area, the managers and
employees will look to create new successful programs. b Employing
highly skilled management and staff is crucial to ensure success.
Also, educating the public and making the CSR programs known will
increase sales. Offering quarterly bonuses for electric vehicle sales
will give the managers and employees the drive to do better for their
communities and also increase sales so Kia Corporation has
additional funding to grow their current CSR programs and build new
ones.
