The CSR initiative will focus on the mission statement of nurturing
one cup, on person one neighborhood at a time but partnering with
Feeding America and donating food at the end of each day. This will
lower food waste by having the product go those in need in local
communities rather than the trash. First the project will be small in
larger cities and populations who are under the poverty line and soon
expanding to nationwide and hopefully internal. The project team will
be made of driven, skilled and diverse partners who have experience
in such donation programs with having two project managers to
oversee the project to ensure success. Also with this program,
volunteer programs will be run based on Starbucks partners in which
they will volunteer time with they donate time at food banks and
shelters. In terms of engaging, the project team will be doing surveys
with store teams to get a better understanding how this program is
running and how to improve. Open communication will be
encouraged not only between team members and managers but also
local team leaders to keep the relationship strong and growing.
