Bath and Body Works has a positive approach to DEI and has posted
an article about how they pride themselves on the diversity of their
company. In the article they describe their approach to hiring as
looking for diverse individuals and then retraining them, retaining
them and embracing them for who they are. The article also states
that it is important that we respect everyone and their choices. The
CSR of the company is clear on their website. a The company is
concerned and takes pride in the triple bottom line. Their statement
is "The bottom line is only one measure of our worth. We are
committed to doing well by doing right. We are leaders in our
communities, stewards of the environment and making positive
strides for better business practices. " (BBWINC.com, 2022)
To ensure that a DEI team is assembled you would need to not only
look at higher education but all application that may be a good fit for
the team. For my purposes I would be looking for millennials from all
walks of life, gender, race, and backgrounds. I want to encourage a
product that appeals to everyone that I possible can and ensure that
no matter what route that we take we aren't overstepping or
intruding on someone's emotions. a My product also aligns with the
company's CSR in that it is triple bottom line friendly. It is all natural
and created from renewable resources.
References-
Corporate responsibility
. Bath & Body Works, Inc. (n.d.). Retrieved
June 1, 2022, from https://www.bbwinc.com/corporate-
responsibility/overview
Bastian, R. (2019, March 7).
Corporate diversity initiatives are good
for everyone--including you
. Forbes. Retrieved June 1, 2022, from
https://www.forbes.com/sites/rebekahbastian/2019/02/25/corpora
te-dei-initiatives-are-good-for-everyone-including-
you/?sh=714d5ce866c3
Research guides: Shapiro Library homepage: Diversity, equity &
inclusion overview
. Bath & Body Works, Inc. (n.d.). Retrieved June 1,
2022, from https://www.bbwinc.com/corporate-
responsibility/inclusion/overview
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