I've chosen electric vehicles through Kia Corporation. The segments
that can be completed immediately are from the center to the right
side of the BMC. The value proposition is showing consumers the
benefits of owning an electric vehicle over a gas consuming vehicle.
Kia Corporation has been building its reputation over the last decade
by building solid vehicles that include many extras as standard
features which keeps them cost effective and very competitive in the
automobile market. They have been building customer relationships
while also maintaining their current customer base. Effectively
marketing the electric vehicle through an effective channel such as
social media, advertisements, and trade shows will help with growth.
Most customer segments can be targeted since many drivers stand
to benefit. Revenue streams wouldn't be a problem since Kia
Corporation is currently producing profit with their vehicle sales.
The segments that will take more work are located on the left side of
the BMC. Determining the key partners such as the ones who will
supply parts to build the electric vehicles. Right now there are
shortages on parts and electronic chips that are hindering the
manufacturing process. Working through this and possibly finding
multiple key partners would be beneficial. A key activity in the
prospect of a vehicle is the production, with a specific aspect of
being able to deliver both quantity and quality product to
consumers. Right now the vehicle market is experiencing delays and
limited availability. Key resources to consider are the physical
dealerships, manufacturing facilities, and distribution points.
The segment that I hadn't totally wrapped my thoughts around is the
cost structure as a whole. There are many components that will
bring the business model together.
