b After considering my chosen company, AT&T, while studying the
BM Canvas, the segment I believe will be the easiest for me is the
customer segment, customer relationships, and channels. The
company has established a solid customer base and customer
relationships through multiple channels. They have been successful
in building relationships through customer service in their brick and
mortar locations, telephone call centers, self-service via their easy-to-
navigate website, and also through advertisements. b At&t's customer
segments range widely. They provide products and services to a
wide-range of customers in their retail division, providing
telecommunication services for personal use and for businesses.
b b The segments that provide information about the company's
infrastructure and finances will be a bit more complicated for me.
Key resources, key activities, cost structure, and key partners will
require more research, however, it will be interesting and beneficial
for me to become familiar with completing these segments of the
BMC. Because AT&T provides both a service and product, this will
need to be considered when completing its BMC.
b b When completing my company analysis in module one, much of
this information was provided through the company's website,
however, I have not considered learning who the company's key
partners are or how important their role to AT&T is.
