a After considering my chosen company, AT&T, while studying the
BM Canvas, the segment I believe will be the easiest for me is the
customer segment, customer relationships, and channels. The
company has established a solid customer base and customer
relationships through multiple channels. They have been successful in
building relationships through customer service in their brick and
mortar locations, telephone call centers, self-service via their easy-to-
navigate website, and also through advertisements. a At&t's customer
segments range widely. They provide products and services to a wide-
range of customers in their retail division, providing
telecommunication services for personal use and for businesses.
a The segments that provide information about the company's
infrastructure and finances will be a bit more complicated for me. Key
resources, key activities, cost structure, and key partners will require
more research, however, it will be interesting and beneficial for me to
become familiar with completing these segments of the BMC.
Because AT&T provides both a service and product, this will need to
be considered when completing its BMC.
a a When completing my company analysis in module one, much of
this information was provided through the company's website,
however, I have not considered learning who the company's key
partners are or how important their role to AT&T is.
