Apple iGuard: Elevator Pitch
Milestone One
BUS-400
Brittny Sena
March 19, 2023
Introducing Apple’s newest product and service, iGuard. The iGuard is a home security system
featuring cameras, window and door sensors, fire and smoke detection systems, and the ability to
integrate with any Apple device. The iGuard system will be monitored 24/7 by a team of
dedicated professionals who will contact emergency services on your behalf should an alarm be
tripped.
In keeping with Apple’s mission statement, “to bring the best personal computing
products and support to students, educators, designers, scientists, engineers, businesspersons and
consumers in over 140 countries around the world,” (Rowland, 2022) the iGuard system will
bring one of the best new products to the market. According to MarketLine, research and
development is a strength of Apple, and the launch of new products is an opportunity that needs
to be capitalized on (2023). In conjunction with current Apple products, iGuard will be the best
new product for consumers.
Total revenue and gross profit has grown year over year since 2019 and has increased
7.79% from 2021 to 2022 (Company Summary, n.d.). The addition of iGuard to the product
lineup would only increase profitability. In looking solely at the cost of purchasing the security
system, without the recurring monthly subscription as an optional cost, with an entry level
promotion of $99.99 for the entire kit, with an estimated 30,000 units being sold in the first year,
projected income would be $2,999,700 with projected expenses being $750,000 to manufacture
the equipment, resulting in revenue gain of $2.25 million. By using other equipment that is
manufactured for other Apple products, not only will costs be lower, but by recycling these
materials Apple will be more environmentally friendly. The gross margin for products and
services increased, with a percentage of 43.3% for 2022 and all products and services seeing an
increase in sales for 2022, according to the form 10-K (SEC Filings - SEC Filings Details -
Apple, 2022). Revenues and profits will increase with the sales of the products, and they will be
sustained with the subscription to the home monitoring services. With the increase in customers
and the ability to save money by integrating with other Apple products, sales will also see an
increase across other products in the lineup, such as the iPhone and iPad.
References
Company Summary. (n.d.). MarketLine. Retrieved March 19, 2023, from?https://advantage-
marketline-com.ezproxy.snhu.edu/Company/Summary/apple_inc
MarketLine. (2023, March 5). Marketline. Retrieved March 19, 2023, from?https://advantage-
marketline-com.ezproxy.snhu.edu/Company/Summary/apple_inc
Rowland, C. (2022, May 9).?Apple Inc.’s Mission Statement and Vision Statement (An Analysis).
Panmore Institute.?https://panmore.com/apple-mission-statement-vision-statement
SEC Filings - SEC Filings Details - Apple. (2022, October 28). Retrieved March 19, 2023,
from?https://investor.apple.com/sec-filings/sec-filings-details/default.aspx?
FilingId=16157374
