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Running Head: ELEVATOR PITCH
3-2 Milestone One Submission
BUS400
Southern New Hampshire University
May 22,2022
Introduction
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ELEVATOR PITCH
The new product is a cybersecurity software that will be specifically designed for Apple
laptops and smartphones. In the digitalized era, when the instances of cybersecurity attacks and
breaches have become extremely common, the software will serve as a safety net for users of
Apple electronic gadgets (Brooks, 2021).
How it fits
There exists a proper alignment between the new product and the overall strategic plan
and mission of Apple Inc. For the last few decades, the Apple Inc. company has been leveraging
digital technologies to create something new in the market that can fulfill the needs of the target
audience. Since the inception of the company, it has committed to the mission of creating
products that enrich the lives of its customers (Environmental Progress Report. Apple, 2021, p.
6).
The new cybersecurity software perfectly fits with the strategic plan and mission of the
