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New Cybersecurity Application for Apple Inc.
Southern New Hampshire University
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Innovative Cybersecurity Application by Apple Inc.
The new business idea involves an innovative cybersecurity application for the Apple Inc.
organization. In the current times when cybersecurity risks and threats are on the rise, the new app
will play an instrumental role in increasing the level of security for Apple Inc.’s laptops and
smartphones. The objective of designing the new offering is to increase the attractiveness of the
electronic products of Apple Inc. since customers will be offered an additional layer of security in
the cyber domain, which could decrease their online vulnerability. The product has been designed
by taking into consideration the existing landscape where technology play an instrumental role,
and cybersecurity risks are on the rise (Kuner et al., 2017).
Goals
The ultimate goals and objectives of the project are to introduce a new and innovative
product in the North American market that will give the business entity an edge over its
competitors and rivals. The specific new product that has been chosen is aligned with the core
competencies of the business. This is because it combines innovation as well as value for
customers. The goal of the business is to leverage advanced technology so that customers can be
offered better safety and value while using Apple laptops and smartphones. The newly designed
cybersecurity software will ensure that online hackers or cybercriminals are not able to
compromise the cybersecurity framework of their Apple gadgets, and their exposure to their
malicious intentions and activities can be restricted to a considerable extent (Apple Inc Annual
Report, 2021).
Target Customer
The intended customer segment for the newly designed cybersecurity application involves
individuals who are already users of Apple laptops and smartphones. The product that has been
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designed is specifically designed to be installed into Apple Inc. laptops and smartphones. So, it
would not be compatible with the electronic products of other brands. Thus, the market segment
that has been chosen that would be targeted by the business involves people who are familiar with
Apple Inc. products. A brief insight has been given into the customer profile by laying emphasis on
their need for the specific product. The specific market segment that has been chosen would
encompass the preexisting customers of the Apple brand. This is because the cybersecurity app is
being designed that can be used only in Apple’s products.
Demographic attributes:
• Age: 18 years to 55 years
• Gender – Men and Women
• Income – High-income group
Psychographic aspects:
• Lifestyle – Modern lifestyle
• Goals – Better social status and position
• Values – Innovative products that enhance the experience
• Expectations – Have a seamless, convenient, valuable, and safe experience
There is a need for a new cybersecurity application by Apple that is specifically designed for its
laptops and smartphones. The risk in the instances of cybersecurity issues and breaches has
increased the need to use innovative and effective tools and techniques to minimize risk from
cybercriminals in the virtual setting.
Market Opportunity
There are a host of current as well as potential market opportunities for the new
cybersecurity application of Apple. One of the chief opportunities arises in the market because of
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the rise in cybersecurity risks. In the 21st century, breach incidents in the cyber domain have surged
to a significant extent which has increased the level of risks for legitimate users, including
individuals as well as organizations. Thus, there is an opportunity for the Apple Inc. company to
create a new cybersecurity app and offer an additional layer of security for individuals that use its
laptops and smartphones. In the future, additional opportunities could further arise for the business
entity to integrate innovative security elements into its application and offer a full-fledged
cybersecurity solution that can be used and installed in the electronic products of diverse brands.
Financial Opportunity
There exist a number of financial opportunities for the business entity that can strengthen
its financial outcomes. For instance, there is an opportunity for the company to leverage
technology to its advantage and introduce a popular and effective cybersecurity application that
would help it to increase its overall cash flow as well as revenue. The project can also add value for
the company by increasing the level of attractiveness of its laptops and smartphones where there
exists a provision for installing the newly designed cybersecurity application. It could positively
influence their sales in the market setting and increase the financial position of the company. The
new project involving the new and innovative cybersecurity app for Apple laptops and
smartphones will be cash flow positive and profitable since it will enable the company to have a
higher high cash inflow as compared to cash outflows owing to high sales or downloads of the
cybersecurity application as well as rise in sales in Apple laptops and smartphones where the
product can be downloaded and installed.
Timeline
A brief timeline has been presented below that sheds light on how the product would be
developed and ultimately launched in the market setting.
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Wee
k 1
Week
2
Week
3
Week
4
Week
5
Week
6
Week
7
Week
8
Week
9
Understanding
the scope of
the new
cybersecurity
application
Identifying the
technical
aspects
Designing a
blueprint for
the new
product
Ensuring
alignment
between the
application
and Apple’s
laptops and
smartphones
Conducting
Research and
Development
(R&D)
activities to
locate bugs
Testing the
product
Conducting a
pilot test
Promoting the
new product in
the market
Introducing
the product in
the market
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References
Apple Inc Annual Report. (2021). Retrieved May 10, 2022, from
https://s2.q4cdn.com/470004039/files/doc_financials/2021/q4/_10-K-2021-%28As-
Filed%29.pdf
Kuner, C., Svantesson, D. J. B., H Cate, F., Lynskey, O., & Millard, C. (2017). The rise of
cybersecurity and its impact on data protection. International Data Privacy Law, 7(2), 73-75.
