BUS 400
Module Four-Assignment
Southern New Hampshire University
●BMC Segment Changes
●Initially, the value proposition was centered around the quality of honey and its unique
production process. As the generations progressed, especially with the entry of
Generation 2, the value proposition evolved to include philanthropy and tradition. This
shift aligned the company with changing consumer values. In the early stages, customer
relationships were highly personal, with Arnold directly engaging with customers.
However, with the growth of the company and the entry of Generation 2, there was a shift
toward symbolic and emotional connections, particularly through traditions like giving
honey drops at weddings and birthdays.
●The Effect of Decisions
