Kia Corporation
Kia Corporation manufactures cars, sport utility vehicles, hybrid vehicles and electric vehicles. b
Kia has a presence domestically and internationally with ten passenger cars models, ten sport
utility vehicles, four hybrid vehicles, along with plug-in hybrid and electric vehicles. b In 2021,
Kia launched a new logo, model names and readjusted their business model as a sustainable
brand that supports innovation surrounding their products and services. b J.D. Power ranked Kia
as building the most dependable vehicles in the U.S. market.
Value Proposition:
What is the company’s main business?
• Manufacturer of vehicles
• Vehicle leasing service
• Vehicle maintenance service
What value does the company deliver to the customer?
• Safety
• Innovation
• Reliability
Profitability:
Is the company currently profitable?
• Kia Corp has increased its profit over the last five years. In 2016, annual revenue
was $46,640 million and in 2021 has grown to $61,063 million. The net income
has increased each year with the highest increase occurring in 2021.
SWOT Analysis Strengths:
What are the company’s main strengths to be leveraged to create a new product or
service?
• Global presence with manufacturing plants in South Korea, U.S., Mexico, China
and Slovakia
• Sales centers, service centers and distributors located around the world
• Research and development to ensure sustainable growth
• Focus on products increasing energy efficiency
• Revenue growth to spend on future growth ideas
Product or Service Singularity:
What is unique about the new product or service?
• Hybrid and electric vehicles are the new future for automobiles. b Kia has electric
passenger cars, the Niro EV and the EV6. b Kia also offers the Niro and Sorento
plug-in hybrid and the Sportage and Sorento hybrid. b The hybrid vehicles offer
between 37-43 miles per gallon, depending on the model selected. b The electric
vehicles will run for 239-310 miles on a single charge. b The hybrid vehicles are
an interim step to electric. b
New Product or Service Projections:
How can the new product or service improve profitability?
• By 2030, the expected number of electric vehicles is estimated at 18.7 million. b
This will lay the groundwork for increased sales and revenue. b As incentives
continue to be issued by governments, consumers will want to upgrade their
current gasoline vehicles to electric. b Rising gasoline prices will help to move this
along faster if the price of the electric vehicles remain competitive and in-line
with gasoline vehicles.
REFERENCES
Kia.com b Retrieved from: https://www.kia.com/us/en
MarketLine. 2022, May 2. Kia Corp. Retrieved from: https://advantage-marketline-
com.ezproxy.snhu.edu/Company/Summary/kia_motors_corporation_gd_30688
Kelly Blue Book. 2022, Feb 11. J.D. Power: Kia, Genesis Make the Most Dependable Vehicles;
Ram, Land Rover the Least. Retrieved from: https://www.kbb.com/car-news/j-d-power-kia-
genesis-make-the-most-dependable-vehicles-ram-land-rover-the-least/
