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2-2 Harvard Business Review Simulation and Journal
Jennifer Breshears
Southern New Hampshire University
BUS-400: Driving Business Opportunities
Dr. Sandra Dankwa
January 15, 2023
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JB’s Family Farm was started by Rafael and Victoria in 1972. They started small and
quickly grew within their area. By 1978 they decided to reinvest their revenue back into the
business and within two years their income had grown by a factor of 10. Value creation is the
process of transforming work and resources into something that satisfies the needs of others.
This can include things such as people creating in a factory, farmers who grow and cultivate
crops, and other assets such as computer coding (Dieffenbacher, 2022). JB’s Family Farm did
well with value creation since they harvested honey and sold it to consumers. JB’s Family Farm
gained competitive advantage through four (4) generations to date. They have remained
