The company I decided to go with for this project is CVS Health Corp. This
company was founded by brothers Stanley and Sidney Goldstein and partner
Ralph Hoagland. The first CVS store opened in 1963 and was in Lowell,
Massachusetts. From the start the company was extremely successful and
opened 17 additional stores in 1964. When the company started it initially sold
only health and beauty products. In 1967, CVS would add pharmacy to their
portfolio when they opened two additional stores in Rhode Island. In 1969, the
company was sold to Melville Corporation. Stanley Goldstein would become the
president and COO of Melville Corporation in 1986. In 1996, CVS becomes a
public traded company.
An item I decided to go with is goodwill and intangible assets. Goodwill value for
CVS is currently at 79,121 and intangible assets are at 29,026 as of December
31, 2021. (Edgar, n.d.) This creates value for the company. The valuation policies
help determine its value and intangibles includes things like copyrights, patents,
and other agreements that generate revenue for the company. There is some
value also with CVS trademark like Kraft-Heinz which placed a lot of worth.
References
Edgar. (n.d.). Retrieved July 07, 2022, from
https://www.sec.gov/ix?doc=/Archives/edgar/data/64803/000006
480322000016/cvs-
20220331.htm#ibac2be002d984e48800851722099625c_13
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