Media Relations Assignment
Isaiah Hill
Department of Sports Management
SMGT 502:
Professor Dr. Heath Hooper
June 25, 2023
Most Important
The Become a Star sporting goods retail store is the first innovative store in the history of
technology. We have the first data-driven enterprise from a retail store located in Birmingham,
Alabama. The retail store has modern-day technology associated with sports and urban fashion
(The tech transformation imperative in retail, 2022). The store sells a list of multiple items, from
your favorite team jerseys, hats, apparel, and shoes, and sponsors custom uniforms for a high
school or college team. Once entering the store, pull out your smartphone, click on the camera
option, and hold it up to an item. The items will display digital content and links on your phone.
Each item in the store has different visual content associated with each item.
Body
The owner Isaiah Hill says, "We want to provide a once and a lifetime experience for our
customers through the first innovative store ever (Sharma, 2022).” The store is a God and family
base store with the core values of safe, authenticity, God, and Love. Mr. Hill got God's smart
idea in a dream several years ago. The store is set to open on July 9, 2023, at 9 am. The location
of the store is 299 29th Street, Birmingham, Alabama 36219. The store will provide a concert
with a superstar lineup to perform in the parking lot connected to the store. The store parking
will have security, and a privacy fence will be present at the event.
In Inclusion, the store's operating hours are Monday through Saturday, 9 am-8 pm, with
Sundays closed. The store provides a new and exciting culture to downtown Birmingham. The
Birmingham nightlife is expanding due to recent laws passed by the state senate (Moses, 2022).
The Mayor of Birmingham is looking to add a skate park and serval activities in close range of
the Smart store. The store will be a new staple for years in Birmingham.
Reference List
The tech transformation imperative in retail. (2022, May 20). McKinsey & Company.
https://www.mckinsey.com/industries/retail/our-insights/the-tech-transformation-
imperative-in-retail
Sharma, I. (2022, September 12). Is Value Realization the Secret to Customer Lifetime Loyalty?
CMSWire.com. https://www.cmswire.com/customer-experience/is-value-realization-the-
secret-to-customer-lifetime-loyalty/
Moses, O. (2022, June 23). City Walk Skatepark is officially open! [OPENING DAY PHOTOS]
| Bham Now. Bham Now. https://bhamnow.com/2022/06/22/city-walk-skatepark-is-
officially-open-opening-day-photos/
Fig.
1:
The
Sports
Team
Brand
Hierarchy
Conceptual
Framework
Appendix A
Appendix B
Marketing and Communication in Romania's Next Sports Decade: Identifying Key Success
Factors in the National Strategy for Sport 2023
Appendix C
Marketing and Communication in Romania's Next Sports Decade: Identifying Key Success
Factors in the National Strategy for Sport 2023
